E-learning in the Knowledge Economy: Concurrent Implementation in the Business Environment

1. E-learning in the Knowledge Economy: Concurrent Implementation in the Business Environment Daniel Pell Superivsed by: Pei Wang-Nastansky

2. Agenda • Introduction • Concurrent Implementation • Case Studies • Conclusion

3. Knowledge Economy • Information and knowledge as dominant factors of production • Three drivers • Globalization • Information and Knowledge Intensity • Networking and Connectivity • Increase in • Knowledge intensity • Speed up transfer • E-Learning • Introduction • Implementation • Case studies • Conclusion

4. Definition “Electronic learning is self-controlled learning by the help of multimedia and interactive learning modules, supported by a leeway to communicate with a tutor or trainer and a learning group“ (Nacke & Neumann 2002) • Introduction • Implementation • Case studies • Conclusion

5. Corporate E-Learning • Commitment • Temporal / local flexibility • Individualization / Interactivity • Speed • Anonymity • Media competency Employee’s advantages • Introduction • Implementation • Case studies • Conclusion

6. E-learning approaches • Blended learning • Combine learning units for teaching basic knowledge (WBTs) • Trainers • Providing assistance • Online support • Presence seminars • Face-to-face learning and personal interaction • Adapting to the employee • Introduction • Implementation • Case studies • Conclusion

7. Implications • Exemption from daily work • Integrated Approach • Learning Management System (LMS) • Content • Learning Portals • Learning Culture • Certification • Social component • Introduction • Implementation • Case studies • Conclusion

8. Controlling • Non-cost related benefits • Improved productivity / proficiency • Absenteeism • Satisfaction • … Benefits of the installed system Total cost of the installed system ROI = Difficulties on the evaluation of the impact on the value of a company's human capital • Introduction • Implementation • Case studies • Conclusion

9. E-Learning Market • Growing Market • But yet still small (€1 billion in 2001) • Fragmented • Minor part in professional education (~10% in 2001) • Controversial market studies • Introduction • Implementation • Case studies • Conclusion

10. Case Studies • DaimlerChrysler • SBS • Lufthansa • Introduction • Implementation • Case Studies • Conclusion

11. DaimerChrysler Group • The third largest automotive manufacturer • 362,000 employees • 3,000 employees in small factories • 30,000 to 40,000 in the largest ones • Three days per year training • E-Learning since the late 1980‘s • CBTs • Introduction • Implementation • Case Studies • Conclusion

12. Centralized Decentralized Project management Formal education structure Enabler Content creation Organization • Introduction • Implementation • Case Studies • Conclusion

13. E-learning program • Access to • WBTs • Synchronous collaboration environments (virtual classroom, virtual conference room) • Asynchronous tools (newsgroups) • Usage of e-learning • Learning process • Productivity • Special emphasis on the social component of e-learning • Blended learning • Target Groups • Introduction • Implementation • Case Studies • Conclusion

14. Examples • Time management online course • Virtual environment • Online classes • Tutor assistance • Support • Learning environment • By phone • Maintaining the social environment of learning • Introduction • Implementation • Case Studies • Conclusion • Production and learning system • On-the-job training • Seamless link • E-learning and formal training • Workplace integrated concept • Class-room-based training

15. Findings • Share of e-learning is still low • Sales offices : ~10% • Estimations up to ~25% • Production • Significant lower • Modern concept of e-learning • Introduction • Implementation • Case Studies • Conclusion

16. Siemens Business Services (SBS) • IT service providers totaling some • 34,600 employees (2003) • 40 countries including the US • E-learning since the early 1990’s • Service provider • SBU “Training and Services” • Matrix organization • Introduction • Implementation • Case Studies • Conclusion

17. E-learning program • WBTs and CBTs • Voluntarily programs • Exemption from daily work • No disturbance in the learning process • Phone calls • Need of the acceptance • Learning Culture • Attaining certificates • Introduction • Implementation • Case Studies • Conclusion

18. Examples • Project Management • WBT • Training of • Methods and processes • Rules and regulations • Local adaptation • Obligatory • ROI • Introduction • Implementation • Case Studies • Conclusion • CBT for the EXPO2000 GmbH • Impossible to realize in class-room seminars • 28,000 employees • short planning phase of half a year • Mandatory certificates for employment • ROI

19. Findings • Share of e-learning is still low • External Internal cross-linking • Positive feedback • Employees • Customers • Introduction • Implementation • Case Studies • Conclusion

20. Lufthansa Aviation Group • Largest German air carrier • Star Alliance • Employing approx. 90,000 people worldwide • Extensive corporate training program • 11,000 registered participants in e-learning • Introduction • Implementation • Case Studies • Conclusion

21. E-Learning program • Access to • 40 WBTs, • 10 CBTs, and • 15 online classes and communities, • Portal • Online and blended learning • Improving services for customers • Optimizing internal workflows • Integrated, not additive approach • Introduction • Implementation • Case Studies • Conclusion

22. Key to successful e-learning • Blended learning • Self-controlled learning will increase • Expansion of the training program • Voluntarily training • Conditions • Significant advantage • Enhancement of the learning process or in a • Decreased use of resources • Introduction • Implementation • Case Studies • Conclusion

23. Findings • Success • Initial obstacles are overcome • High ROI • Enhancement of its human capital • Target group: 30,000 employees • Large potential in the development of e-training • Extranet (2005) Introduction Implementation Case Studies Conclusion

24. Conclusion • E-learning is clearly on the rise • Optimistic view • Blended learning • Peak is still not reached • Pedagogical innovation • Cost reduction • Knowledge • SMEs • Introduction • Implementation • Case Studies • Conclusion

25. Thanks for your attention Any questions?