Lecture 6 Desktop Publishing

1. Lecture 6 Desktop Publishing

2. Desktop Publishing Computer Application Allows User to Perform Publishing Functions Create Publication Quality Documents Integrated Word Processing with Graphics Application Page Layout Design

3. Differences • Document More Inviting to the Reader • Document More Visually Appealing to See and Read • Presentation of Text • In Columns • In Varying Size and Style of Text • Including Graphics • Creating White Space

4. Publishing Process Invented in the 1400's Johann Gutenberg The Printing Press Revolutionized the World as Few Inventions Have Process Has Not Changed Much Process Faster and More Mechanized Rules of Design and Aesthetics Unchanged

5. Functions • Gather Information • Decision as to What Will Be Used • Design Layout • Text and Graphic Locations Decided • Produce Document • Text and Graphics Inserted in Layout • Print Document • Distribute Document

6. Roles in Publishing • Publisher • Responsible for the Content Direction • Author • Responsible for Research & Writing • Editor • Responsible for Publication Content • Copy Editor • Responsible for Page Layout

7. Roles in Publishing • Designer • Responsible for Initial Arrangement • Artist • Responsible for Graphics Needed • Compositor • Responsible for Integrating Copy • Proofreader • Responsible for Correcting Text

8. Roles in Publishing • Paste-Up Artist • Responsible for Final Design • Printer • Responsible for Making Hardcopy • Distributor • Responsible for Delivery

9. DTP Advantages Freedom of Time Constraints Each Role Has Time Requirements Increased Design Flexibility Make the Design You Want Improved Product and Service You Are in Control of the Process

10. DTP Disadvantages Poor Quality Limited by Non-Professionals Training Time Requirement Time to Learn the Software Initial Costs DTP Software Publication Quality Printer Useful

11. Design Considerations Consistency – Keep the Same Format Clarity – No Confusing Layout Emphasis – Most Important Areas – Use of Titles

12. Design Considerations Unity – Keep Text Together White Space – Do Not Have Crowded Documents Balance – Uniform Sizes – Careful Imbalance Is Interesting

13. Design Considerations Proportion – Keep Pages Light Drama – Makes Documents Interesting Dimension – One Page, Two Page – Edges Are Visible

14. Design Considerations Experimentation Try Something New HAVE FUN!

15. Message and Medium Message Concept Attempting to Convey Medium How Conveyed

16. Communication Model Message Medium Decode Encode Noise Medium Message Encode Decode

17. Lecture 6 Desktop Publishing