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Warren Wiechmann, MD, MBA Faculty Director of Instructional Technologies

Digital Content Strategies for your Mobile Curriculum. Warren Wiechmann, MD, MBA Faculty Director of Instructional Technologies University of California, Irvine School of Medicine. Lessons Learned from UC Irvine ’ s iMedEd Initiative. iMedEd.

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Warren Wiechmann, MD, MBA Faculty Director of Instructional Technologies

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  1. Digital Content Strategies for your Mobile Curriculum • Warren Wiechmann, MD, MBA • Faculty Director of Instructional Technologies • University of California, Irvine • School of Medicine Lessons Learned from UC Irvine’s iMedEd Initiative

  2. iMedEd

  3. Comprehensive “reboot” of the medical school curriculum

  4. iMedEd Initiative Year 1 and 2 Over 210 iPads & cases 13 digital textbooks Apps and Online subscriptions Over 50 Faculty & Staff iPads Podcast Capture System (Mediasite) Updated Content Management System

  5. Where did funding come from? Scholarship Donation 16 GB 16, 32, or 64GB? WiFi or 3G? 3G Device ownership? Students

  6. Why change?

  7. Where do we start?

  8. product/platform infrastructure audience CONTENT vendors timeline functionality funding/justification training assumptions

  9. Product / Platform Infrastructure Audience Content Timeline Functionality Funding Training • iOS - iPhone, iPad, iPod • Android OS - which hardware • Laptop or Netbook? • 3G or WiFi • Battery and Product Lifespan

  10. Product / Platform Infrastructure Audience Content Timeline Functionality Funding Training • 3 devices per student • Clinical Informatics • Support • Economies of Scale

  11. Product / Platform Infrastructure Audience Content Timeline Functionality Funding Training • Limited Pilot vs Full Implementation • Students • Faculty • Staff

  12. Product / Platform Infrastructure Audience Content Timeline Functionality Funding Training • Yearly Budgets • Curriculum Planning

  13. Product / Platform Infrastructure Audience Content Timeline Functionality Funding Training • Just textbooks? • Small groups? • What else would you use it for?

  14. Product / Platform Infrastructure Audience Content Timeline Functionality Funding Training • Grants • Fees • How do you justify the cost per student • Justifications are not just limited to academics

  15. Product / Platform Infrastructure Audience Content Timeline Functionality Funding Training • How much time do you need? • Who do you train? • Who will train them? • How do you train them? • Do they have a baseline competency?

  16. Scope Types CONTENT Evaluate Challenges

  17. CONTENT Scope • Basic Sciences • Clinical Sciences • Function-specific pilot programs • Anatomy and wet labs • Clinical Rotations • Shared or individual content Types Evaluate Challenges

  18. CONTENT Scope Types Evaluate Handouts CD/DVD Textbooks iBooks Vodcasts PDFs Podcasts E-books Web-based Apps Challenges

  19. CONTENT Scope • Critically evaluate current content • Content/vendor mapping Types Evaluate Challenges

  20. CONTENT Powerpoint Keynote Core Notes Scope PDF iBooks eBooks Wiki Types Lippincott Wolters Kluwer VitalSource Elsevier Inkling Evaluate Lange Kno McGraw Hill CourseSmart Publisher App Challenges Modality Body

  21. CONTENT Not all digital textbooks created equally Scope Types Digital Replication Digital Transformation VitalSource Inkling Evaluate CourseSmart ModalityBody Kno Publisher App Challenges

  22. CONTENT Scope Types Evaluate Challenges

  23. CONTENT Scope Types Evaluate Challenges

  24. CONTENT Scope Types Evaluate Challenges

  25. CONTENT APPS Scope Types Evaluate How do you find apps? How do you evaluate apps? Challenges

  26. CONTENT Textbooks Scope • Simultaneous consolidation and fragmentation of material on one device • What if not all of your content is available? • Purchasing - who pays? who manages contacts? • Role of the medical librarian • Bookstore backlash? • Distribution of digital content Types Evaluate Challenges

  27. CONTENT Apps Scope • Are app reviews pertinent to your user group? • How do you “bulk purchase” apps? • How do you distribute app codes? • Who will pay for the apps? Types Evaluate Challenges

  28. 52% of students feel that cost is a significant factor in App Store purchases Average Paid for an iPad App End of Year 33%

  29. CONTENT Funding Scope • School vs individual purchases • How do you justify this budget? Types Evaluate Challenges

  30. $918 $217 last year $32 this year

  31. CONTENT Support Scope • Who will support and troubleshoot textbook and app problems? • How extensive will that coverage be? (i.e. Sunday night before exam) • Device troubleshooting • Backups • Upgrades • Training • EXPECTATION MANAGEMENT Types Evaluate Challenges

  32. Questions? Comments? Discussion Points? Email: wiechmaw@uci.edu Twitter: @warrenwiechmann Blog: http://sites.uci.edu/imeded

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