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Three Steps to A Winning Personal Brand

Three Steps to A Winning Personal Brand. What Are We Going to Talk About?. Branding Personal Branding The Three-Step Process. What is a Brand?. Unique Promise of Value. What are the World’s Strongest Brands?. Source: InterBrand. Strong Brand Are…. A _ THE _ T _ C. Strong Brand Are….

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Three Steps to A Winning Personal Brand

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  1. Three Steps to A Winning Personal Brand

  2. What Are We Going to Talk About? • Branding • Personal Branding • The Three-Step Process

  3. What is a Brand? Unique Promise of Value

  4. What are the World’s Strongest Brands? Source: InterBrand

  5. Strong Brand Are… A_THE_T_C

  6. Strong Brand Are… A_THE_T_C N U I

  7. Everything is a Brand Jack Oprah Richard The Donald Tiger Colin

  8. Martha The Domestic Diva Fastidious Creative Perfectionist Domestic

  9. The Evolution of Work 1960s 1980s 2000s

  10. What is Your Brand? You Your Brand Promise Value Unique Target Audience Peers

  11. Your Brand is Your… R_PUT_T_ON

  12. Your Brand is Your… R_PUT_T_ON E A I

  13. Be Yourself

  14. Why Branding for Career Coaches? • The corporate brand is your brand • People are buying you! • Brand congruence contributes to success and fulfillment What makes you unique makes you successful!

  15. Why Branding for Your Clients? • Longevity is waning • Competition is fierce • Credentials alone are not enough • Commodities compete on price • They want to make a mark - leave a legacy • They want increased fulfillment

  16. 1-2-3 Success! EXTRACT EXPRESS EXUDE

  17. Benefits of a Strong Personal Brand • Self understanding • Visibility and presence • Differentiation • Control • Wealth • Continuity • Achievement • Fulfillment

  18. 1 ExtractThe Brand Discovery Phase

  19. You Your Brand Promise Value Unique Target Audience Peers 1. Extract

  20. Know Yourself • Internal Perspective • External Perceptions You Promise Value Unique

  21. Turn Your Goals into GOLD

  22. External Perceptions Stubborn Funky Colorful Stressed Out Creative Caring Irreverent Honest Driven Reliable Adventurous Bold Sassy Outrageous Smart Supportive Funky

  23. www.reachcc.com/360reach

  24. Richard Branson The Intrepid Brand Innovative Bold Maverick Risk Taker Successful Competitive Boundless

  25. Eliminate the ‘F’ Word F__ N

  26. Eliminate the ‘F’ Word Best X Exceptional F___ I N E Outstanding Extraordinary

  27. Promise Value Unique Target Audience Know Your Target Audience • Demographics • Psychographics

  28. Focus. Focus. Focus.

  29. Know Your Competitors • What’s the same? • What separates you? Promise Value Unique Peers

  30. To Be Outstanding, Stand Out.

  31. 2 ExpressThe Brand Communications Phase

  32. Visibility Credibility The ‘ilities’

  33. The Communications Wheel CONTENT

  34. You Can’t Spell BrandWithout the Letter “C” CLARITY CONSISTENCY CONSTANCY

  35. Don’t Be Changin’ When You Should Be Samin’

  36. If you don’t show up in Google, you don’t exist?

  37. Google has created the concept of the “Public Resume” — a new kind of pervasive DigiTruth. An industry will soon evolve to help you manage that public persona-creating the perfect online profile, optimizing your Google search, giving you control over your digitized public identity. Persona Propaganda

  38. Build Your Brand in Bits and Bytes

  39. Long Live Web Portfolios

  40. Be Lazy. It’s Good for Your Brand.

  41. My Laziness Explained Kirsten Dixson

  42. 3 ExudeThe Brand Environment Phase

  43. What Makes Up Your Brand Environment? • Image • Surroundings • Brand Identity • Professional Network

  44. What’s Your Style? • How You Look Says a Lot About You • You Need To Be Comfortable • You Must Appeal to Your Target Nothing succeeds like the appearance of success.

  45. Evaluating Your Brand Environment

  46. Live in the Inquiry

  47. Brand Identity System • Fonts • Colors • Images • Texture • Sounds • Scents

  48. The You, Inc. Partner Program YOU

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