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BIRD? PLANE? OR SUPERMAN?

BIRD? PLANE? OR SUPERMAN?. #SATIC2014 @peterfreeman. Just ONE IDEA. Brand vs Branding. Daniel pink. a BRAND IS THE promise of what you can expect if you use THE product or service, or engage in the experience. Rob walker. BRANDING IS the process of attaching an idea

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BIRD? PLANE? OR SUPERMAN?

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  1. BIRD? PLANE? OR SUPERMAN?

  2. #SATIC2014 @peterfreeman

  3. Just ONE IDEA

  4. Brand vs Branding

  5. Daniel pink a BRAND IS THE promise of what you can expect if you use THE product or service, or engage in the experience

  6. Rob walker BRANDING IS the process of attaching an idea to AN OBJECT, service or Organisation.

  7. What is your brand?

  8. IT ALL STARTS WITH YOU • conversationprism.com

  9. What does BRANDING need to do for your BRAND?

  10. TRUST

  11. FIND YOUR IDEAL CUSTOMER

  12. M. Lawrence Light “It no longer makes economic sense to send advertising to many in hopes of persuading a few”

  13. FINDING YOUR IDEAL CUSTOMERS • IT SHOULD LOOK LIKE IT USUALLY LOOKS LIKE

  14. John JANTSCH “Creating loyal customers is mostly about you choosing the right customers”

  15. YOUR BEST CUSTOMERS Have a high $ spend per person Love your product or service Appreciate the value you provide Recommend you to others Are a pleasure to deal with

  16. LOOK FOR TRENDS How they found you Age, Gender and Location Marital status Income range Interests and hobbies

  17. CREATE A CUSTOMER PERSONA Name, age, gender, location Marital status and income range Values, dreams, desires, worries Interests and hobbies Favorite social media platforms

  18. THINK LIKE YOUR IDEAL CUSTOMER Their emotions when buying your product or service The questions they might have before they buy your product or service The things they say to themselves when they buy your product or service

  19. YOUR CUSTOMER’s EXPERIENCE Questions they actually ask about the history and/or story behind your product The stories that resonate with them about your product Specific features and benefits that they ask about your product

  20. 2014 DIGITAL MARKETING LANDSCAPE • conversationprism.com

  21. Tony Robbins “IF YOU Do WHAT YOU’VE ALWAYS DONE, YOU’LL GET WHAT YOU’VE ALWAYS GOTTEN”

  22. ATTRACTION • & AWARENESS • Facebook ads. • Twitter ads. • Youtube ads. • REPEAT • VISIBILITY & • ENGAGEMENT • Facebook fans. • Twitter/Instagram followers. • Email subscribers. • Pinterest followers. • SALES • Email marketing. • Landing pages on • your website. • socialmediaexaminer.com

  23. PAY TO PLAY, BUT… • …EXCELLENT R.O.I. * • conversationprism.com • * if you’re targeting the right audience

  24. MARCUS SHERIDAN When customers visit your website, DO YOU SOLVE THEIR PROBLEMSbetter than anyone else in the world?

  25. Know your ideal customer Know your brand promise Create trustworthy branding Use targeted marketing Solve problems for your customers PS. Don’t build your house on rented land. Ever!

  26. BE HUMAN.

  27. JUST ONE IDEA

  28. Questions? @peterfreeman peter@woofmedia.com.au

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