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Building Business Networks. Panelists:. Chelsi Barfield IBERIABANK Jessica Hayes L’Auberge Lake Charles. Lindsey Janies Lindsey Janies Photography Kristy Armand, Moderator Healthy Image Marketing. View Full Report at:.
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Building Business Networks Panelists: Chelsi Barfield IBERIABANK Jessica Hayes L’Auberge Lake Charles Lindsey Janies Lindsey Janies Photography Kristy Armand, Moderator Healthy Image Marketing
View Full Report at: www.artsusa.org/information_services/arts_and_business_partnerships
We Need To: • Increase Public Value of the Arts • Show a Return on Investment (ROI) for Businesses • Maintain Interest & Engagement • Communicate Benefits of Arts Support • Make a Better Argument & Develop Our Message
Total Arts Giving Median Contribution to the Arts by Small Businesses
Total Arts Giving Percent of Total Business Contributions to the Arts by Company Size
Total Arts Giving Priority of Supporting the Arts
Total Arts Giving Made In-Kind or Non-Cash Contributions
Total Arts Giving Geographic Allocation of Business Contributions to the Arts LOCAL 96% NATIONAL INTL >1% 4%
Total Arts Giving Foundation Giving Company-Sponsored Foundation Corporate Giving Programs Separate legal entities Giving usually reflects company interests Can be private foundations or public charities Generally rely on regular contributions Includes sponsorships, grants, in-kind gifts, and employee matching gifts Not separate legal entities Do not have an endowment Often used to support programs that do not fall in foundation guidelines $2 Billion = $1.5 Billion to 55 arts institutes
Reasons for Support Businesses were asked why they support the arts. 49% 54% The arts help create a vibrant society The arts improve quality of life 47% 47% Arts orgs offer beneficial education initiatives The arts improve academic performance
Reasons for Support Businesses were asked why they support the arts. 33% 43% 40% Arts orgs have outreach programs for the disadvantaged The arts provide entertainment & create conversation about important issues Business has an existing relationship with an arts org. 27% 13% The arts help meet corporate objectives The arts are an economic engine
Reasons for Support Top reasons why businesses would consider increasing support 64% 69% Arts org was active in providing arts education programs & outreach to disadvantaged Business could also support other social causes by giving to the arts 59% 59% The arts showed a proven need for the contribution A direct impact on a company’s bottom line can be shown
Reasons for Support Was your company ever asked to contribute to the arts? 66% Yes 29% No
Reasons for Support Where arts support comes from