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Building Your Business. PCG, 8 th November, 2012. What are we going to do? A mix of …. Getting you ‘on fire’ for 2013 ! Planning for business success in 6 simple steps – the 6P™ Model for Business Excellence It’s all about YOU !!! As a person What are you going to do next !
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Building Your Business PCG, 8th November, 2012
What are we going to do? A mix of …. • Getting you ‘on fire’ for 2013 ! • Planning for business success in 6 simple steps – the 6P™ Model for Business Excellence • It’s all about YOU !!! • As a person • What are you going to do next ! • Some inspiration from those with very little !
6P™ Model for Business Excellence • Whole business diagnostic • Problem solving tool • Developing a business case • Prioritising actions • Focused improvement in one or more areas • Purpose • Process • People • Partnerships • Performance • PR
What others have said … so far ! • “Clear, practical and thought provoking”; • “Challenging but motivational approach” • “The great thing about it is that it can be applied to any business problem or planning issue that you want to address” • “Even as a small business owner, I could immediately see the practical application for several different aspects of my business” • “It makes you think about what you are doing, why you are doing it, and are you targeting the right people” • “It not only gave me the confidence to go ahead with the new venture, but it also gave me a step by step plan on what to do and who to speak to” • “Watch your business or private life positively turn itself on its head... You won’t regret it”
What’s your Business “BIG ISSUE” right now? • Purpose • Process • People • Partnerships • Performance • PR
Purpose • What is it that you want to achieve from resolving this business issue? • Put a timescale on it • Put a measure of success on it • Be VERY VERY clear ! • Your own issue could be profit, time, exit strategy, satisfaction?
Performance • Work backwards, using an appropriate timescale, and put timescales and measures along the way • Be VERY VERY clear ! • Your own issue, targets could be weekly £’s, volumes, conversions, hours, rewards?
Process • Record the processes you need to help you achieve this particular business issue • Identify what effective use of IT you need • What are the key risks to managed this particular issue? • Identify the costs involved and what you would do to minimise these • Identify the financial information you would need
People (your existing customers) • Identify how your existing customers are driving the problem and/or solution • What engagement with your existing customers is required? • Do you manage the relationship well using CRM; diary planning, prioritisation of time?
People (you and your staff) • Identify who is involved in this particular issue • For those involved do they know what the problem is – and are they part of the success • Do they know this? • Are they the right people to help you succeed in this issue • Have you/they the skills to succeed? • Have you/they the motivation to succeed?
Partnerships • Identify if anyone else is involved from your supply chain • Identify if they know what the problem is – are they a part of it • What do they need to do to help resolve this issue • Are they performing in the way you expect? • Can they ‘open any doors’?
PR – Comms, Marketing and PR • To resolve this issue identify what internal communications need to take place • Identify what communications are required with customers – new and existing (as appropriate) • Identify what messages need to be clear – to whom and how • What publicity might be appropriate? • Are you building in enough time for marketing – in the right way?
Personal Profiling • These are times of change - can you lead you/your team? • Understand yourself – your drivers; behaviours; situations you respond well in; and those you don’t; people you respond well to; or don’t ! • It’s all about “flow” – productivity; energised; engaged; fun; impacts on the bottom line • Understand your team • Helps you build your mastermind team
Leading yourself/your team • Understand how you/your team deal with change – and then how you work on that • People will feel alone even if they are not • Different individual levels of readiness for change • Concern over resources – but it’s “investment” • Taking the pressure off - revert to old behaviours • Keeping eyes open for new opportunities • Use the 6P™ Model for Business Excellence to check
Food for thought for us all…… • Purpose – long term goals; clear planning • Performance – short term goals for focus • Process – have raw data; understand what the data is telling us; use it! • People – belief / business skills / JDI ! • Partnerships – looking external to self • PR – making time for building long term relationships, marketing and PR
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Thank you all for your time – any Questions? Yvonnecastle@yccommercial.co.ukTel : 01422 893495Mobile : 07974 218726