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Hyphenated Market

Hyphenated Market. Cape Giradeau, MO 35,000 Carbondale, IL 30,000 Paducah, KY 27,000 Mt Vernon, IL 16,000 Marion, IL 16,000 Poplar Bluff, MO 16,000.

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Hyphenated Market

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  1. Hyphenated Market • Cape Giradeau, MO • 35,000 • Carbondale, IL • 30,000 • Paducah, KY • 27,000 • Mt Vernon, IL • 16,000 • Marion, IL • 16,000 • Poplar Bluff, MO • 16,000

  2. NWA Broadcaster Workshop2006Reaction to Severe Weather Information:From Watching to Watching OutJim Rasor & Samantha DaviesWSIL TV Carterville, IL

  3. Hyphenated Market Severe Events Duration Can Exceed 5 Hours • Cape Giradeau, MO • 35,000 • Carbondale, IL • 30,000 • Paducah, KY • 27,000 • Mt Vernon, IL • 16,000 • Marion, IL • 16,000 • Poplar Bluff, MO • 16,000

  4. Tri-State Tornado • March 18, 1925 • 695 Fatalities • 234 Dead • Murphysboro * • 33 Dead • DeSoto School * • 62mph • movement • * Record

  5. Marion Tornado • May 29, 1982 • 10 Fatalities • 200 Injuries • Memorial Day • Weekend

  6. Dry Spell • Last Fatal 1982 --- Marion Event • Jim Arrives 1987 • Next Fatal Tornado Event Spring 2002

  7. Dry Spell Reaction

  8. Dry Spell Reaction Crawl was King • Minimalist directives from GM • Tornado Warning ... people went to street • Viewers complain if on air

  9. 2002 • April 28 - Dongola to Cypress, IL (Union/Johnson Co.) • The tornado first touched down in very hilly terrain in the Shawnee National Forest and then tracked east, crossing Route 127 justnorth of Mill Creek. The tornado then directly struck the community of Dongola, where most of the damage and casualties occurred. A 69-year-old woman was killed as she was attempting to flee her mobile home. The woman had just gotten into her car, started the engine, and turned the lights on when the tornado struck. She was blown away from the car and found dead under a structure acrossthe road from where the vehicle was parked and still running. Elsewhere in the Dongola area, a train was blown off the tracks. Several wood houses were demolished, and seven double-wide trailers were destroyed. Approximately 75 homes were damaged. A recreational vehicle was tossed across Lake Dongola and impaled into the ground. The tornado entered Johnson County near Cypress and was on the ground for only a few miles in Johnson County. Cypress was impacted directly, where about 50 structures were damaged, including a school. The school lost portions of upper story walls and the roof. Two trailers were destroyed. More details, including original storm assessment report. • Source: NWS Paducah, KY

  10. Post 2002 • 2002 3 Fatalities & 100+ injured • 2003 2 Fatalities with 39 Tornadoes • 2004 1 Fatality • 2005 2 Fatalities • Evansville Event 20+ Fatalities • 2006 1 Fatality

  11. Post 2002 Reaction • Hours of wind event coverage • upgrade in radar display • viewers complain if not on air • Creation of Pre-Warn

  12. Pre-Warn • Allow time for viewers that need to leave mobile homes or move to more secure buildings • Communicate ahead of warnings how much time is available • Communicate when there is no time left to RELOCATE to shelter.

  13. Simple Information

  14. Promoting Awareness • Weather Radios • Severe Weather Seminar • Severe Weather Safety Education: Schools Nursing Homes Community Events

  15. Behind the scenes Entire team for tornado events

  16. Close Captioning Easy Prompt Pro by Link Systems

  17. Instant Communication AOL Instant Messenger

  18. Instant Communication Viewer emails, photos, & calls Some photos and calls appear on-air

  19. Down the Road • We steal ideas at conferences • Podcasts / Websites • Streaming severe coverage • what to do with near-severe events

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