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Supply Chain Performance: Achieving Strategic Fit and Scope

2. Supply Chain Performance: Achieving Strategic Fit and Scope. The Value Chain. 價值鏈. Competitive and Supply Chain Strategies. Competitive strategy defines the set of customer needs a firm seeks to satisfy through its products and services

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Supply Chain Performance: Achieving Strategic Fit and Scope

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  1. 2 Supply Chain Performance: Achieving Strategic Fit and Scope

  2. The Value Chain

  3. 價值鏈

  4. Competitive and Supply Chain Strategies • Competitive strategy defines the set of customer needs a firm seeks to satisfy through its products and services • Product development strategy specifies the portfolio of new products that the company will try to develop • Marketing and sales strategy specifies how the market will be segmented and product positioned, priced, and promoted • Supply chain strategy determines the nature of material procurement, transportation of materials, manufacture of product or creation of service, distribution of product • All functional strategies must support one another and the competitive strategy

  5. 競爭與供應鏈策略 • 競爭策略：定義透過產品和服務試圖滿足顧客需求的彙總 • 產品發展策略：指一家公司欲開發新產品的組合 • 行銷與銷售策略：指市場如何區隔以及產品如何定位、定價與促銷 • 供應鏈策略： • 決定原物料採購、廠商間的物料運輸、產品的製造與生產以提供服務、產品配送至顧客及後續服務 • 供應鏈策略、 競爭策略和其他功能性策略之間的協調與支援很重要

  6. How is Strategic Fit Achieved? • Understanding the customer and supply chain uncertainty • Understanding the supply chaincapabilities • Achieving strategic fit

  7. 如何達成策略契合度？ • 步驟一：瞭解顧客與供應鏈的不確定 • 步驟二：瞭解供應鏈的能力 • 步驟三：達成策略契合度

  8. Step 1: Understanding the Customer and Supply Chain Uncertainty • Quantity of product needed in each lot • Response time customers arewillingto tolerate • Variety of products needed • Service level required • Price of the product • Desired rate of innovation in the product

  9. 步驟一：瞭解顧客與供應鏈的不確定 • 每批產品需求數量 • 顧客願意忍受的回應時間 • 產品多樣化的需求 • 服務水準要求 • 產品價格 • 產品創新的要求

  10. Customer Needs and Implied Demand Uncertainty

  11. 顧客需求與隱含需求不確定

  12. Levels of Implied Demand Uncertainty

  13. 隱含不確定的程度

  14. Step 2: Understanding Supply Chain Capabilities • How does the firm best meet demand? • Supply chain responsiveness is the ability to • Respond to wide ranges of quantities demanded • Meet short lead times • Handle a large variety of products • Build highly innovative products • Meet a very high service level • Handlesupplyuncertainty

  15. 步驟二：瞭解供應鏈 • 廠商如何完全滿足需求？ • 瞭解本身供應鏈回應性能力，包括： • 回應需求數量的廣大範圍 • 符合短前置時間 • 處理產品的多樣化 • 建立高度創新性產品 • 符合高度服務水準 • 處理供應的不確定性

  16. Cost-Responsiveness Efficient Frontier

  17. 成本反應效率曲線

  18. Responsiveness Spectrum

  19. 回應性的尺度表

  20. Step 3: Achieving Strategic Fit • Ensure that the degree of supply chain responsiveness is consistent with the implied uncertainty • Assign roles to different stages of the supply chain that ensure the appropriate level of responsiveness • Ensure that all functions maintain consistent strategies that support the competitive strategy

  21. Zone of Strategic Fit

  22. 策略契合度區域

  23. Roles and Allocations

  24. Efficient and Responsive Supply Chains

  25. 比較效率性和回應性供應鏈

  26. Changes Over Product Life Cycle • Beginning stages • Demand is very uncertain, and supply may be unpredictable • Margins are often high, and time is crucial to gaining sales • Product availability is crucial to capturing the market • Cost is often a secondary consideration

  27. Changes Over Product Life Cycle • Later stages • Demand has become more certain, and supply is predictable • Margins are lower as a result of an increase in competitive pressure • Price becomes a significant factor in customer choice

  28. Different Scopes of Strategic Fit Across a Supply Chain

  29. 供應鏈中不同的策略契合度範疇

  30. Drivers of Supply Chain Performance • 1.Facilities • The physical locations in the supply chain network where product is stored, assembled, or fabricated • 2.Inventory • All raw materials, work in process, and finished goods within a supply chain • 3.Transportation • Moving inventory from point to point in the supply chain

  31. 供應鏈績效的驅動因子 • 1. 設施 • 供應網路的實體位址 • 作為存貨儲存、組裝和製造的場所 • 2. 存貨 • 供應鏈間所有原物料、在製品和完成品 • 3. 運輸 • 承擔供應鏈中各點間的存貨搬運

  32. Drivers of Supply Chain Performance • 4.Information • Data and analysis concerning facilities, inventory, transportation, costs, prices, and customers throughout the supply chain • 5.Sourcing • In-house or outsource,Supplier selection,Procurement • 6.Pricing • How much a firm will charge for the goods and services that it makes available in the supply chain

  33. 供應鏈績效的驅動因子 • 4. 資訊 • 供應鏈有關設施、存貨、運輸、成本、價格和顧客等資料之分析 • 5. 採購 • 決定了公司內部執行或外包，選擇供應商與採購 • 6. 定價 • 決定公司在供應鏈中流通的貨品和服務價格

  34. A Framework for Structuring SCMDrivers

  35. 供應鏈決策架構

  36. Challenges Increasing product variety and shrinking life cycles Globalization and increasing uncertainty Fragmentation of supply chain ownership Changing technology and business environment The environment and sustainability

  37. 挑戰 • 產品多樣性的增加與產品生命週期縮短 • 全球化與不確定性的增加 • 供應鏈所有權的分裂 • 科技與商業環境的變化 • 環境與永續

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