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Foodservice Marketing

Foodservice Marketing. Goal 2.02. Positioning. the way a foodservice business presents itself to the community have a positioning statement that guides them in the decision making and marketing efforts ex: “The Healthy Alternative Café serves healthful food choices at affordable prices.”.

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Foodservice Marketing

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  1. Foodservice Marketing Goal 2.02

  2. Positioning • the way a foodservice business presents itself to the community • have a positioning statement that guides them in the decision making and marketing efforts • ex: “The Healthy Alternative Café serves healthful food choices at affordable prices.”

  3. Marketing Plan • plan to market a business • advertising, public relations, promotions • calendar of promotions, advertisements • amount of money that will be spent • promotion/special-specific effort to market a particular item • objectives/goals • well stocked and well trained employees • should increase profits

  4. Atmosphere • the feeling a customer gets from the interior and exterior of the business • carpet, wall covering, music, staff uniforms • needs to fit style and theme of you operation • ongoing process

  5. Advertising • public relations- publicity and advertising used to enhance image • publicity- free low cost efforts to improve the image of a business • advertising- paid form of promotion that persuades and informs the public about what the business has to offer • newspaper, radio, tv, internet, sponsoring events

  6. Direct Marketing • form of advertising in which promotional materials are mailed directly to the customer (flyers, advertisements, letters) • can be based on location, income bracket, interest • expensive and often ineffective (people do not read/throw away)

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