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Unit 1: Introducing media products and audience

OCR Level 2 Cambridge Technicals in Media. Introduction to. Unit 1: Introducing media products and audience. A possible media institution. BBC (British Broadcasting Corporation). The BBC is a public service broadcasting company which was founded in 1927.

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Unit 1: Introducing media products and audience

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  1. OCR Level 2Cambridge Technicalsin Media Introduction to Unit 1: Introducing media products and audience

  2. A possible media institution BBC (British Broadcasting Corporation) The BBC is a public service broadcasting company which was founded in 1927. It is a British company, which operates under a Royal Charter to provide impartial public service broadcasting.

  3. A possible media institution BBC (British Broadcasting Corporation) The BBC competes on a national and international basis with other television and radio broadcasters. Its products include radio and TV outputs including children’s TV programmes (eg Blue Peter), soap operas (eg Eastenders )… and radio programmes for stations (eg Radio 1 Breakfast Show).

  4. A possible BBC production Doctor Who – The Waters of Mars Take one episode from the BBC series Doctor Who – The Waters of Mars, first screened in 2009. The programme’s use of editing and iconic Doctor Who soundtrack combines with the use of mise en scene, camera shots, angles and movements to create meaning and appeal for a national and international target audience. This adventure/drama/family TV programme stars David Tennant as the Doctor and sees him battle with an infection on Mars.

  5. The production process Pre-production – producing script/storyboard. The Doctor Who episode The Waters of Mars was written by Russell T Davies, Phil Ford and Terry Nation. There were five weeks of pre-production.  Production – recording of the visuals and sound.

  6. The production process This episode was filmed on location in Newport, Carmarthenshire and Taff’s Well quarry, Cardiff.

  7. The production process Post-production – editing of the visuals, sound and CGI. The filmed scenes, CGI and soundtrack are edited together in post-production.

  8. Finding out about your audience Why do they watch Doctor Who – The Waters of Mars? Here are some sample questions to ask… 1) Name? 2) Gender? 3) Age? 4) What are your favourite TV programmes? 5) What is your occupation? 6) What are your interests? 7) What do you spend your money on?

  9. Finding out about your audience Name Emma Gender Female Age Target audience profile for Doctor Who – The Waters of Mars 15 Favourite TV programmes Doctor Who, Eastenders, Friends Occupation Student/paper round (£40 per month) Interests Music, cinema, reading, tennis Lifestyle and spending habits Shopping with friends, downloading music, buying favourite magazine

  10. Television Internet (online retailers) DVDs Distribution of Doctor Who – The Waters of Mars Internet (downloading) Retailers (high street retailers) Retailers (supermarkets)

  11. Interviews with stars Blogs Magazines Banner advertising Advertising of Doctor Who – The Waters of Mars Posters TV teaser trailers Websites

  12. Legal and ethical constraints of Doctor Who – The Waters of Mars Ofcom – Office of Communications: Regulates some of the BBC’s radio services and TV programming which may include Doctor Who – The Waters of Mars. BBC – Self regulation: Doctor Who – The Waters of Mars must follow the BBC code of practice. Any complaints are dealt with by the BBC.

  13. Issues of representation in Doctor Who – The Waters of Mars How are people and places represented? Look at issues regarding the representation of race, gender and stereotypes. How are Adelaide and the Doctor represented – is it positive or negative? Is the representation of Mars positive or negative?

  14. What will you learn? After completing this unit you will: Understand the products which are made by a media institution Understand media institutions Understand the target audience for the products produced by the media institution Be able to identify both the distribution and advertising channels for the chosen product

  15. References The following websites were used to prepare this presentation: http://www.imdb.com http://www.imdb.com/title/tt1413314/ http://www.bbc.co.uk/

  16. Thank you for using this OCR resource. Other OCR resources are available at www.ocr.org.uk To give us feedback on, or ideas about, the OCR resources you have used e-mail resourcesfeedback@ocr.org.uk

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