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MSI Beat it 2013 Tournament. OBJECTIVE. ”To execute a global gaming campaign where the best teams and players from around the world compete in the spirit of MSI – Top Player, Top Choice”. MSI Beat it World Tournament. Event title: MSI Beat IT 2013 Competition game title: CS:GO
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OBJECTIVE ”To execute a global gaming campaign where the best teams and players from around the world compete in the spirit of MSI – Top Player, Top Choice”
MSI Beat it World Tournament • Event title: MSI Beat IT 2013 • Competition game title: CS:GO • Date: Online Qualifier: Aug~Sep • Grand Final: Nov 22~23 • Venue: Beijing, China
Target audience • In our previous Counter-Strike leagues we have had a total following of 300,000 unique viewers from 100 countries. As this is a more extensive campaign, we are looking to attract at least 500,000 unique viewers for the qualification stage in August-November.
Grand Final • Time: Nov 22~23 • Venue: Beijing, China • Team: 10 teams • EU x2 • APAC x1 • Fnatic x1 • PRC x2 • SEA x1 • MEA x1 • US x1 • AU x1 • Prize for Grand Final • The 1st:US$10K+GE70 x5 • The 2nd:US$7K • The 3rd:US$5K • Prize for Regional Online Qualifier • The 1st:US$3K • The 2nd:US$2K • The 3rd:US$1K
Schedule and Format Middle East Main Qualifier : 20th – 22nd, September Online Qualifier: http://play.fnatic.com Flight Ticket Sponsor for the 1st place team to China: US$3,000