Social media marketing

1. Social media marketing - Soul Creationz is a digital marketing agency that helps customers to boost traffic to their online and offline business with Integrated Marketing. Visit here:- https://www.soulcreationz.com/ There’s no doubt that the business and retail world is changing rapidly, and it's up to each business to stay on top of current marketing trends or get left behind. Brands will need to find new ways to market and sell and will have to adapt to the current times to do so. Traditional forms of marketing don’t work as well as they used to, and those who are leveraging digital marketing may be missing out on key strategies that can increase performance and results even more. With times changing and brick-and-mortar businesses seeing a decline, it’s important for businesses to adapt by converting online to generate new sales. There are many reasons you and your team should jump on the social media advertising wagon in 2021. I’m going to fill you in on three key reasons I believe every business should be leveraging social media advertising in some form and how you can benefit from these strategies without the need for trial and error. 1. Hyper-Target Customers Did you know there are over a billion active users on Instagram? There are so many people wondering how to reach more potential clients yet not taking note that a huge percentage of the population is active on social media. Their data is available to business owners and advertisers alike to benefit from. One of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact demographics. Showing ads to the right individuals is a critical part of the marketing process and must be taken seriously to avoid wasted ad spend. At our agency, we target users based on age, gender, location, interests, behaviors, website visitors, email lists and more. This data is made available to us as advertisers when we publish campaigns and allows us to use more context in our marketing campaigns to make sure we're showing relevant information to relevant people. 2. Build Audiences On top of being able to target specific audiences directly with your marketing, you can then save this data and use it for future campaigns. Building both a social audience and a landing page audience is critical to creating consistent and future success from your marketing efforts by leveraging historical data.

2. For example, we have targeted — and are currently targeting — users from audiences that were created 180 to 365 days ago. This means that when someone clicks an ad, visits a landing page or signs up to email lists, we can retarget them at a later date with contextual advertising and irresistible offers. 3. Track ROI Another key tool for marketers that comes from social media advertising is the ability to directly track return on investment from your marketing campaigns. For example, on Facebook, this information is built directly into its Ads Manager platform, making it possible to view your budget's performance and analyze return on ad spend (ROAS), cost per website purchase, cost per lead and much more at a quick glance. This is huge for advertisers because you can directly track how your ad spend is performing, making it possible to cut undesirable campaigns and scale well-performing campaigns to bringing even more results. When done right, the name of the game is a small ad spend and large sales return. At our agency, we are constantly tracking performance across our ad campaigns and ensuring that our cost per result is as low as possible. The typical return on ad spend is between 5x and 30x. We have campaigns at over 75x ROAS, meaning that for every dollar paid to Facebook for ads, we get over 75x back in sales. In my experience, no other form of investing gets a better return so quickly, predictably and passively. So there you have it: three solid reasons advertising on social media is important. If you want to keep sales afloat and ensure you have a sustainable business for the long run, you should keep these reasons in mind and start implementing social media advertising as the main part of your marketing efforts. Social media advertising is critical because it allows you to hyper-target specific users, build an audience database and directly track your return on investment. Scenario Planning Key to Social Media Marketing to an Angry Mob in 2021 I don’t know if you’ve noticed, but people are angry out there. I mean, like REALLY ANGRY. It’s no surprise. Between the pandemic, politics, racial injustice, and a long list of other issues and topics, there’s absolutely no shortage of things to be legitimately frustrated and angry about right now. But, it doesn’t detract from that simple fact: A lot of people have a lot of anger and frustration pent up right now.

3. And that’s impacting how companies handle and manage social media marketing in a big way. What am I talking about? Case in point #1: McDonalds. In Feb., McDs ran a campaign named CHKNDrop to promote its new chix sandwich. One of the executions was this tweet, urging fans to visit a web site where they could grab some branded merch: Unfortunately, this did not go well for McDs. The merch sold out almost instantly (or, before noon, as many claimed) and people were outraged. The following responses were pretty common in the thread to this tweet. Now, I realize people have always complained on the internet and social media, but the tenor seems to have shifted lately. It’s meaner. It has a bite to it. People are angry–and it’s coming out sideways on social media. Case in point #2: Mountain Dew. Just last weekend, they ran an interesting campaign where they used deepfake technology (on trend) to recreate the likeness of Bob Ross and his show, “The Joy of Painting”. In the “lost episode”, deepfake Bob created landscape with a Mountain Dew bottle in it. Cheeky. Fun. And different. Right? (here’s the full episode if you’re interested): Not so fast, said the internet. The comments were fast and furious around one specific issue. Again, anger. Outrage. About a Bob Ross deepfake ad on YouTube? This is what we’re getting angry about now? Yes, it is. See also: pandemic, politics, racial injustice, etc. above. And here we are. In 2021, we’re all marketing to customers who are inherently angry and frustrated with the world around them. Not all customers–but, a decent chunk of them. And, that anger is spilling over into brand posts like these frequently. Some brands seem to be caught off guard by this. Mountain Dew, for example, seemed to be caught a bit flat-footed. They didn’t respond to many (any?) of the negative comments in the social posts I saw. I’m sure the thought process was “This is going to be great. Deepfake Bob Ross is going to

4. CRUSH!” But, what they didn’t consider was scenario #2. The scenario where customers who are already frustrated by life lash out at a company who was perceived to be taking advantage of a dead celebrity artist. It’s the world we’re not living in, and brands need to start planning for it. Basically, I see this as PR scenario planning 101. Any time a company plans to launch a campaign like this, they should really sit down and consider how customers might react. Think about best case scenario (Awesome! This is so great! I love Mtn Dew!), and then think about worst case scenario– and everything in between (You’re killing Bob Ross all over again!). Brands need to consider these scenarios, because they’re playing out in front of our eyes every single week. Think about Hasbro’s recent announcement about Mr. & Mrs. Potato Head—think that went as planned? They announced it during an earnings call! They were expecting huge positive buzz! And, what they got instead was a PR/reputation disaster. This is social media marketing in 2021. Marketing to an angry, frustrated and emotional customer base. Let the scenario planning begin! Contact Us: Add: C-10-1., Block C , Level 12, Menara Uncang Emas, Jalan Loke Yew, 55200 Email: nithi@soulcreationz.com Call: +60123523880