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This course explores key principles of transportation management in international logistics, considering economic, governmental, and regulatory factors. It examines the impact of deregulation, privatization, and the role of modes like intermodal transportation. Topics include packaging guidelines, insurance, deregulation effects on maritime and air transport, and the government's role in transportation. Understand the importance of transportation in bridging buyer-seller gaps, value addition, and its cost and service trade-offs.
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Objectives • Understand the role of transportation in international logistics • Differentiate between modes/operators • Understand the impact of government regulation on transportation policy and pricing • Explore key principles of transportation management from a carrier and shipper perspective
Questions To Consider: • What issues should a logistics manager consider in trying to select a mode of transportation (based on economic and service characteristics)? • The fastest growing “mode” is intermodal. Explain why. • Does privatization lead to competitiveness in transportation? Defend your answer? • What national goals might a government rely on their transportation system to meet?
Factors affecting International Transportation • Multiple: Legal Systems; Currencies; Languages; Economies; Cultures • Longer Distances • Intermodal Movements: Longer cycle time and higher cost • Additional (Extensive) Documentation • Political risks • Transportation a higher percentage of the value of goods • Cross-border differences (legal requirements/regulations) • Special insurance, packaging, packing and marking • Outsourcing: The use of specialized contractors/carriers • Customs duties
Insurance • Ocean carriers accept no liability for loss or damage of freight • Cargo insurance essential • Air carriers’ liability also sharply limited by international convention and air carrier tariffs
Packaging • Factors include transportation and handling, climate, pilferage, freight rates, customs duties, and customer’s requirements • Guidelines: • Know the merchandise • Analyze environment--pack for toughest leg • Know the supplier • Determine packaging requirements by country • Arrange for prompt pickup at point of entry
International Transport Deregulation & Privatization Deregulation • Government’s decision to relinquish control and allow free market forces to govern allocation of resources, replacing strict controls & public utility management • Common within economic alliances • Results in increased efficiency & integration Privatization • (Full/Part) Sale of government control to private sector • Transport sector open to market competition
Effects of Deregulation on International Maritime Transportation • Intermodal agreements • Easier rate agreement processes • Service contracts (time/volume agreements) • Independent action for particular movements • Shippers’ Associations
International Air Regulation • US policy has opened direct flights into many cities other than coastal gateways • Price reductions not yet realized • Foreign carriers may be reluctant -- requires opening of several European cities • IATA provides collective rate making for international carriers
Government’s Role in Transportation • Direct: Control & regulation through ownership, price fixing, etc. • Indirect: Regulation through laws, safety requirements, etc. • Provision of infrastructure and transport-related services: safety, cost issues • Law Enactment and Enforcement: Safety, environmental
Role of Transportation • Bridges the buyer-seller gap • Adds value (time and place)--allows specialization • Global impact • Important to our economy (6.26% of GNP) • Importance to company (10% of sales) • Cost-service trade-off
Role of Transportation in Logistics • Time and Place Utility: • Movement across space or distance. • Place utility - Where it is needed • Time utility - created or added by the warehousing & storage of product until it is needed. Also a factor in time utility; it determines how fast and how consistently a product move from one point to another.
Cargo Characteristics • Size: Dimensions & Volume • Weight: Absolute weight of cargo • Hazardous Cargo: Special handling and service requirements • Density: the weight-to-volume ratio • Stowability: degree to which a product can fill the available space in a transportation vehicle • Handling: ease or difficulty of handling the product • Liability: Likelihood (& cost) of threat of theft or pilferage
Landbridge Rail Micro-bridge Truck/rail Rail Mini-landbridge All-water All-water Distribution/Transportation Options
Land, Mini-, and Micro-bridges • Consists of containers traveling over a sea leg and a land leg • Reduces ship fuel and capital costs • Reduces transit time • Frees expensive ship for additional travel
Pipeline • Initially used to feed other modes (rail) • Common carrier • Move more than 20% of intercity freight • Growth peaked in 1988 • Primarily oil (60%) and natural gas • Efficient (specific commodities), • Low damage risk • Low cost • Limited geographic coverage, one-way Rail Air Truck Water Pipeline
Road • Most flexible and widely used • Considerable competition within the industry • Air and rail are chief competitors (particularly intermodal rail) • Suitable for higher value, lower volume products (than rail)
Rail • Cost-effective but influenced by government ownership and driving limits • Energy-efficient and competitive with road over 500 miles • Suitable for low value, high volume products
Water • Heavy, dense freight • Speed not an issue • Inexpensive and suitable for low value, high volume products • Domestic (inland) vs. ocean carriers
Types of Vessels • Breakbulk Freighters • Container Ships • RORO • Bulk Freighters • Tankers • Seagoing Barges
Port Authority • Government organization that owns, operates, or provides wharf, dock, and other terminal investments • Functions: • Rent waterside access • Develop waterways and pier terminals • Capital financing such as container-loading facilities • Promote overall trade (Portland and Seattle even have www sites advertising their capabilities)
Future Directions • Expansion due to growth in global trade • Many firms entering markets -- growing need for value-added services • Nationalism may constrain growth to protect domestic interests • International transportation is different and will increase size of transportation firms • FAST Ship technology FASTSHIPS, such as the one rendered above, may well ferry cargo between the U.S. and Europe soon. Thanks to an innovative hull design and high-powered propulsion system, FastShips can sail twice as fast as traditional freighters. As a result, valuable cargo should be able to cross the Atlantic Ocean in days rather than weeks.
Liner Rate Making • Costs fairly fixed in nature, low variable costs • Ships designed for a specific trade route • Price according to value of service to maximize profitability • Charges based on a “weight or measure” (W/M) basis • Different commodities would have different W/M charges
Conference Rate Making • Conferences represent several firms which have banded together for collective rate making -- a steamship conference • Composed only of member firms • Contract or discounted rates (10 - 15%) charged to shippers signing “exclusive patronage agreements”
Problems with Conference System • Oversupply of space has resulted in some liner firms withdrawing and offering lower rates • Price cutting by ships owned by the former Soviet Union (under variable costs) in order to obtain hard currency • Overall, they provide a somewhat stable rate structure which foster uniformity of rates and procedures
Air • Expensive • Fast • Move highly perishable, high value and low volume items • Mostly Intermodal
Rate Making: Air Cargo • Value of service or cost of service • Value of service applied to sensitive cargo and high demand routes • Cost of service used in pricing cargo • Utilization of space and product density drive • Use standard density of 10.4 lbs/cf
Rate Making: Air Cargo • Suppose a carrier charges $90 per cf • Product has weight of 480 lbs with dimensions of 6’x5’x3’ or 90 cubic feet. 480/90 = 5.33 lbs/cf • Carrier charges based on standard density since this is a low density item • 90cuft x 10.4 lbs = 936 lbs is basis for charge • Items with high density (> 10.4 lbs/cf) charged on actual weight
Other Air Cargo Rates • General Cargo: Available for many commodities • Class Rate: Used to attract freight and allow shippers to penetrate markets (generate demand) • Container Rates: Cost based, often discounted based on number of containers on a route
Other Rate Considerations • Time/volume Rates: Rate reduction for a guaranteed amount of tonnage or containers over a specific time period • Currency Adjustment: Covers currency fluctuations • Ports: Less competitive ports have had higher rail rates
What is Intermodal Transportation? • The use of two or modes of transportation in moving a shipment from origin to destination • Mostly associated with “piggyback” or container shipments • Combines advantages (anddisadvantages) of each mode used • Reduces risk of theft and loss • Shortens customer order cycle timeand effectively reduces costs • Promotes “seamless” product movement: Eliminates unnecessary handling
Growth of Intermodal Transportation • Deregulation • Removed barriers to modes working together • Global business • Off-shore sourcing of goods • Changes in business environment • Higher operating costs • Driver shortages • Increased competitive pressures
Containerization • Significant growth during Vietnam War • Improves efficiency, protects materiel, reduces handling & pilferage • Sizes: 20 ft (TEU) or 40 ft (FEU) • Shorter to permit multiple units on railcars
I. Third Party Providers • The offering of nearly any form of transportation to a shipper or receiver as part of a total package of logistics services • Shipper or user avoids capital outlays and investment • Focus on core competency--let experts do logistics
II. Freight Forwarders • Formerly common carriers • non-asset owning • Earn difference between what they charge (LTL, LCL) and what they pay (CL, TL) • Issue bill of lading
Forwarder Operations For-hire carrier Forwarder Terminal Forwarder Terminal LTL Shipper Consignees Breakbulk Linehaul Consolidation Pickup
III. Owner-Operator • Own or lease a truck and trailer and make services available to for-hire carriers • Contract out their services to non-union carriers • Provide overflow capacity and flexibility • Reduce financial risk to carriers
IV. Freight Brokers • Intermediaries who bring shippers and carriers together for a fee • Find customers for carriers or carriers for shippers • Reduce burden for carriers & shippers • Find best means/rate for shippers • Help maximize capacity for carrier • Information Systems expanding opportunities
V. Express & Courier • UPS, FEDEX, DHL • Fast, door-to-door service • Operate large network of terminals, pick up and delivery vehicles, and line haul • Typically under 200 lbs • Compete with Postal Service • Future good due to expansion and innovative practices
I. Improving Efficiency • Rule of efficiency: Straight line, minimize stopping--avoid damage and cost (delay) • Minimize handling: Avoid “handshakes” and attempt to make process “seamless” • Full capacity: Reduce cost per unit • Break bulk & consolidation on long haul • Avoid empty backhauls • Effective Scheduling: “Optimize” labor and equipment (5%-10%) • Transportation rates are distance related, not distance proportional
II. Efficient Use of Technology & Equipment High • High utilization of expensive assets • Larger the vehicle, the lower the cost per unit • Speed does not equal economical operations • Minimize vehicle gross weight • Standardized vehicles and equipment • Balance specialization with adaptability • Examine trade-offs between IT and traditional logistics functions Fuel consumption High Speed
III. Coordinate Operations • Coordinate operations with requirements to ensure trade-offs and appropriate level of service • Cost accountability as part of performance measurement • Reliability is sometimes better than speed • Look for opportunities to innovate, but recognize proven principles
Rate versus Price • Rate: • the amount that is lawfully charged and is based on cost plus market supply and demand • Price: • implies value based on prevailing market forces. Charged under deregulation--carriers much more concerned with price.