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StudyLink - The Vision

StudyLink - The Vision. “Helping people realise their potential through learning - by creating the number one global education placement service.”. StudyLink - By Numbers. Operating for 12 years 30-40 people 5 countries - Oz, UK, US, India, Japan 700+ education institution clients

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StudyLink - The Vision

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  1. StudyLink - The Vision “Helping people realise their potential through learning - by creating the number one global education placement service.”

  2. StudyLink - By Numbers • Operating for 12 years • 30-40 people • 5 countries - Oz, UK, US, India, Japan • 700+ education institution clients • 200,000 applicants per year • 4 million unique users per year

  3. StudyLink Business Model • Traditionally advertising • Transitioning to transaction • Always technology focus

  4. Transaction - Student Placement • Traditional education agent market • Our USP - Student First - Service is everything, Choice is critical • Use internet to source applicants and counsel • In-country support available • Online tracking and management of application • Document scanning and pdf file management (central hub for certifying originals)

  5. Marketing • Don’t do SEO • Partner with portals attracting target users (Guardian Newspaper in UK; Yahoo Asia, UK, India etc) • Content is key • Word of mouth • Service is key

  6. Internet & word of mouth • Cost effective delivery of quality service • 24/7 – enquiry routing - local language advice (auto and ad hoc) • central dbase records all interaction • live chat assistance • blogging and discussion • Don’t ignore offline - integrated user experience

  7. Future? • Connect applicants and schools (audio/video interviews) - Skype etc • RSS distribution of course content • Sales channel in the field

  8. 4 million students a year One student at a time Putting the Student First Questions?

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