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Digital marketing

Digital marketing is the marketing of the products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.<br>

harshkant
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Digital marketing

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  1. DIGITAL MARKETING Harsh

  2. What is digital marketing? • Digital marketing is the marketing of the products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. • Digital marketing is the marketing of goods and services via digital technologies The Internet is a type of digital technology

  3. TYPES OF DIGITAL MARKETING YOU CONSIDER FOR BUISNESS • 1. CONTENT MARKETING • 2. SEARCH ENGINEOPTIMIZATION SEO • 3. SEARCH ENGINE MARKETING SEM • 4. SOCIAL MEDIA MARKETING SMM • 5. PAY PER CLICK PPC • 6. AFFIALIATE MARKETNG • 7. EMAIL MARKETING • 8. INSTANT MESSAGE MARKETING

  4. TYPES OF DIGITAL MARKETING • Seven different types of digital marketing or online marketing. The two main groups of digital marketing are online and offline. • Offline marketing involves things like radio, television and phone advertising, Online marketing has seven major categories they are • SEO, SEM, SMM, PPC, AFFIALIATE MARKETING, EMAIL MARKETING, INSTANT MESSAGEMARKETING.

  5. COMMON TYPES OF DIGITAL MEDIA • 1.Audio. Audio such as music file or streaming music service • 2.Video. Video that is recorded, stored and transmitted in digital format. • 1. Digital publishing • 2. Information • 3. Photos • 4. Holograms • 5. Social media • 6. Advertising

  6. TYPES OF SEO • There three types of SEO On page SEO, Technical SEO, and off page SEO. • Is SEO FREE • SEO stands for Search engine optimization. It is the process of getting traffic from the free organic, editorial, or natural search results on search engines • SEO ON PAGE; on page optimization refers to all the measures that can be taken directly with in the website In order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the Meta description and the title tags. • Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page .Off page refers to the page ranking factors that occur off your website, like backlinks from another site It also include your promotion methods, taking into account the amount of exposure something gets on social media.

  7. LOCAL SEO ON PAGE OPTIMIZATION • 1. Set Up Your Website Structure To RANK landing Pages • 2. Optimize Your Title Tags, Meta Description, Headers and Content • 3. Display Your NAP I n Schema Format On Your Website • 4. Embed a Google Map • 5. Include Clear Calls to Action • 6. Include Reviews and Testimonials

  8. What is SEM • Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. • Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

  9. SEM vs. SEO • SEM versus SEO: What's the difference? • Generally, "search engine marketing" refers to paid search marketing, a system where businesses pay Google to show their ads in the search results. • Search engine optimization, or SEO, is different because businesses don't pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search. • Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.

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