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2.0

2.0. Hand Book. 2.0. Digital Vision Properties Assets Processes and Parameters Success Stories Proposals Reporting Newsletters FAQs. 2.0. Culture of Continuous Improvement. Education. Innovation. Value. 2.0. Properties – Station Websites.

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2.0

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  1. 2.0 Hand Book

  2. 2.0 • Digital Vision • Properties • Assets • Processes and Parameters • Success Stories • Proposals • Reporting • Newsletters • FAQs

  3. 2.0 Culture of Continuous Improvement Education Innovation Value

  4. 2.0 • Properties – Station Websites • Each radio station in the cluster has its own website • Visitors can listen to each radio station through its respective website • Within station websites are micro-sites created as client advertising opportunities or for special station programming • Micro-sites can also stand alone for special events/opportunities Click on Icons Below for a Link to That Station’s Website

  5. 2.0 • Properties – CBS Radio Digital Network • CBS Radio Digital Network includes a number of platforms that deliver on demand content to audiences, and geo/demo targeted advertising opportunities to clients across the nation. • Platforms include: • CBS Radio Stations • AOL Radio • Yahoo Music Launchcast • LastFM • Vevo

  6. 2.0 • Properties – CBS Radio Digital Network • The CBS Radio Platform includes every CBS Radio Station across the country that can be streamed live on demand • To the right is the CBS Digital Radio player that allows you to choose your station, mark favorites, suggest to friends, and much more

  7. 2.0 • Properties – CBS Radio Digital Network • The AOL Radio Platform includes a number of different radio genres (stations) that can be streamed live and on demand • The same CBS Digital Radio player is used for AOL Radio. • It allows you to choose your station, mark favorites, suggest to friends, and much more

  8. 2.0 • Properties – CBS Radio Digital Network • The Yahoo Music Launchcrest Platform includes a number of different radio genres (stations) that can be streamed live and on demand • The same CBS Digital Radio player is used for Yahoo Music Launchcrest • It allows you to choose your station, mark favorites, suggest to friends, and much more

  9. 2.0 • Properties – CBS Radio Digital Network • LastFM is a music discovery website that allows users to listen to on demand streaming content from their favorite artists, and makes suggestions on new music to listen to with a similar style to the artists they selected • The LastFM website includes pictures of artists, allows you to select favorite stations (artists), and mark favorite songs

  10. 2.0 • Properties – CBS Radio Digital Network • Vevo is a premium music video destination made available through a number of networks including YouTube, AOL, and CBS Interactive • The Vevo network includes high quality artist videos with neat features like playlist creation, listen with lyrics, send to friends, and much more

  11. 2.0 • Properties – PhilaDEALphia and PhillySaver • PhilaDEALphia is a website promoted across the cluster that allows visitors to purchase gift certificates from vendors at a reduced price • Click Here For Link to PhilaDEALphia • PhillySaver is a website promoted across the cluster that allows visitors to download coupons from vendors • Click Here For Link to PhillySaver

  12. 2.0 • Assets – Pre-Roll Definition:A 15 second mandatory audio or video advertisement that plays before the live station stream begins. This spot cannot be skipped and is a mandatory marketing experience. Value: -Mandatory advertisement that cannot be skipped -The user can click on the pre roll -Only one pre-roll per listener -Pre-roll can be a video or audio advertisement

  13. 2.0 • Assets – Streaming Spot With Synched Banner • Definition:15, 30, or 60 second audio spots that airs during the live stream. This is the digital asset most similar to broadcast spots. Streaming spots air when the live on-air broadcast goes to commercial. There is also a 180x150 synched banner that appears in the stage area of the player. • Value: • -Reaches desirable "at work" demo • -Immediate impact • -Affordable brand association • -Puts listener one-click away from the advertisers website

  14. 2.0 • Assets – Feature Player Banner Definition: A clickable 180x150 banner ad that appears on the streaming radio player. Value: The Feature Player Banner has several marketing qualities: 1) Prominent exclusive position on the CBS Radio Player, 2) can strengthen a streaming spot, 3) Immediate interaction with the user and client’s website, and 4) bonus impressions. After the first impression of the Feature Player Banner, any additional impressions during that user session, are bonus and complimentary to the client.

  15. 2.0 • Processes and Parameters • Digital Order Process • Parameters for Creative • -Format, size, lead time • Rates • -CPM, Streaming, Pre-Roll Send I/O and Creative Gather Creative Fill Out I/O Form Receive Closeout Create Order

  16. 2.0 What it is • Virtual showroom experience • High-definition guided video tours of the interior and exterior of the newest models from over 40 car and motorcycle manufacturers Proposals How you can access it • Every station’s website will feature the widget

  17. 2.0 • Success Stories: • Aaron Tabas from KYW developed an online program for Client X utilizing all of the Philadelphia station websites as well as the AOL and Yahoo networks in Philadelphia, NYC, and Chicago. The overall pre-roll click through rate was 45%. • See Client X’s video testimonial:

  18. 2.0 • Reporting • MonthlyYearly • -January 2007 • -February 2008 • -March 2009 • -April • -May • -June

  19. 2.0 • News letters • Week 5/1 • Week 5/15 • Week 6/1 • Week 6/15

  20. 2.0 • FAQs • What does CPM mean? • Who do I send the I/O form to? • How much lead time do I need for creative? • What format do I need banners in? • How much does a streaming spot cost on KYW1060.com?

  21. 2.0 • Contacts • Digital Sales Manger • Ryan Southwick • GSM’s • Traffic Coordinators

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