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2.0. Equip patients and their providers with tools and resources that empower them to be engaged in their care decisions and enable a more effective clinician/patient dialogue. Patient Outreach | CardioSmart. Empowers Patients and Caregivers Encourages & Rewards Healthy Behavior

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  1. 2.0 Equip patients and their providers with tools and resources that empower them to be engaged in their care decisions and enable a more effective clinician/patient dialogue

  2. Patient Outreach |CardioSmart • Empowers Patients and Caregivers • Encourages & Rewards Healthy Behavior • Improves Outcomes • Supports Doctor-Patient Relationship

  3. Then and Now…CardioSmart 2.0

  4. CardioSmart.org 2.0

  5. CardioSmart TEXT |CardioSmart’s FREE Text Messaging Service • CardioSmartTXT™ PREVENT: The first and only CVD text messaging service providing two weekly reminders about preventing heart disease. • CardioSmartTXT™ QUIT: Smoking cessation texting service, providing consumers with tips and inspiration before and after a desired quit date. • CardioSmartTXT™ DEJA: Spanish language smoking cessation text messaging service. • CardioSmartTXT™ STENT: Supports patients post-stent with text reminders and encouragement. • CardioSmartTXT™ ABCSPIRIT: This partnership with ABC communicates seven steps to a healthy heart.

  6. CardioSmart |Heart Explorer App Review and discuss common heart problems and treatment options with your patients and their caregivers on your iPad by utilizing the apps high-resolution cardiac graphics and animation.

  7. CardioSmart Pill Reminder App|Powered by Drugs.com Free and easy-to-use app to help patients take their medications as prescribed. Not only is it a medication and prescription refill reminder, but it also functions as a personal medication record (PMR) to help you communicate with your healthcare providers about the medications you take. Patients can: • Add medications • Choose to get pill reminders • Add personal notes • Get easy access to drug data

  8. CardioSmart TV • 150 Practice Locations Onboard by Q1-2013 • 500 Locations Expected by year-end 2013 • National Sponsors Include J & J, Kellogg’s, Bristol Myers Squibb, Coca-Cola, Unilever, Procter & Gamble, etc. • Favored by Physicians and Patients

  9. CardioSmart @ Work

  10. CardioSmart Health Station Digital Network = Interactivity + Signage

  11. CardioSmart Program 2013 |Proposed Success Metrics

  12. Tracking the CardioSmart Impact

  13. The Patient-Provider Relationship: Heart Health As A Priority

  14. ACC.NHLBI Partnership • The ACC and the NHLBI have entered into a contractual relationship to collaborate, as co-equals, in TheHeart Truth Campaign. • The campaign seeks to create awareness leading to action that heart disease is the number on killer of women • The Red Dress has become a powerful symbol of this campaign • The ACC and the NHLBI will co-sponsor the 10th Anniversary Red Dress Fashion Show in NYC on February 6, 2013 (2 billion media impressions) • The ACC and NHLBI are planning a series of health screenings, awareness programs and events to make this an ongoing and national event

  15. National Heart Health Awareness Day • CardioSmart announces a partnership with major national healthcare institutions and academic medical centers across the nation. • Free heart risk screenings and educational programs will be offered to each local institution. • The CardioSmart team will send each location a “Heart Health Awareness ToolKit” including tablecloths, volunteer t-shirts, and resource kits for patients at risk for heart disease. • ACC will promote this event through local and national media, social media, ACC member communications and within each healthcare facility. Tuesday, February 14, 2013

  16. National Heart Health Awareness Day |Goals • Partner with major national healthcare institutions and academic centers to conduct free heart risk screenings • Conduct educational awareness throughout the day for women local to each institution • Elevate visibility and scale of the ACC programs and program milestones • Amplify the Heart Truth/Red Dress message with key stake holders while delivering our CardioSmart message

  17. CardioSmart National Heart Health Awareness Day TARGET LOCATIONS – HOSPITALS Great Lakes Region • Detroit, MI (Henry Ford Hospital) • Cleveland, OH, (Cleveland Clinic) • Indianapolis, IN Northwest Region • Beverly Hills, CA (Cedars Sinai) • Oregon (Hospital TBD) • Seattle, WA (Hospital TBD) Southest Region • New Orleans, LA (Hospital TBD) • Mississippi (Hospital TBD) • Atlanta, GA (Hospital TBD) • Florida (Tampa, Jacksonville, Miami) • Birmingham, AL (Hospital TBD) Midwest Region • Minneapolis, MN (Mayo Clinic) • Chicago, IL (Hospital TBD) West Region • Arizona(Hospital TBD) • Southern Cal (Kaiser Permanente) • Las Vegas, NV (Hospital TBD) • Northeast Region • Boston, MA (Brigham & Women’s Hospital) • New York (Mt. Sinai, others) • Pennsylvania, PA (Temple Medical Center) • Baltimore, MD (Johns Hopkins Medical Center • Washington, DC (Howard Univ., Georgetown) South Region • Texas (Houston, Dallas, San Antonio)

  18. Partnering with the Community: Connecting With Patients Where They Live

  19. “I am CardioSmart” Contest • Unique contest to feature real patient stories on the new website • Chose six winners and allowed individuals to vote through social media • More than 2,000 people voted or submitted a story • Will continue contest in 2013

  20. CardioSmart, Mended Hearts & Janssen present “Living with Atrial Fibrillation” • A pilot series of 10 live patient education events in cities around the country including Dallas, Houston, Tampa, Oakland • Sessions presented by FACC, CCA and patient spokesperson • Supplemented by take home resource guide and an online community to continue discussion with peers

  21. CardioSmart |Condition Centers MAIN CONDITION CENTERS: • Atrial Fibrillation • Congenital Heart Disease • Coronary Artery Disease • Heart Attack • Heart Failure • High Blood Pressure • More than 31 sub-centers EACH CONTAINS INFORMATION ON: • Understanding your Condition: Cause, Symptoms, Risk, Treatment • Questions to Ask your Doctor • Your Responsibilities • Your Care Team • Getting Peer Support • Research & News • Access to Online Communities

  22. CardioSmart Communities • Topic-based online discussions for peer-to-peer interaction • Connect with other patients for support

  23. CardioSmart Interactive Guides • Web-based patient education resource guide • Tool to improve the patient-clinician relationship

  24. Addressing the Needs of Underserved Communities

  25. CardioSmart and the Association of Black Cardiologists Present: Spirit of the Heart|Purpose: The Spirit of the Heart program was developed to aid patients and consumers in understanding that heart disease is preventable and heart healthy practices are important for longevity. Spirit of the Heart |Components: • a community leader’s forum • a health risk assessment/patient education activity • a faith-based educational activity Spirit of the Heart |Locations: • 2012 programs in Dallas, Houston, Austin, New York City • 2013 program planned for Oakland during ACC.13

  26. CardioSmart At NASCAR “CardioSmartTXT: Great seeing you at NASCAR! You're right on track to get heart healthy! For more info visit CardioSmart.org.” • Partnership with local ACC chapters to deliver health screenings and patient education to NASCAR fans on raceday • Promote the CardioSmart ecosystem of tools and resources to race fans • Continue discussion with interested individuals via text messaging program and newsletters

  27. Sponsorship Opportunities for 2013 • CardioSmart Condition Centers and Communities • Living With ________ Patient Programs • ACC/ABC Spirit of the Heart • National Day of Health Screenings • CardioSmart Interactive Guides • CardioSmart Texting Stream • CardioSmart Day at NASCAR

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