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Presentation of a Social Project: GO VINTAGE

Social & Responsible Marketing. Presentation of a Social Project: GO VINTAGE. PLAN. 1. 3. 2. The Contexte. Partagez votre présentation. Mix Marketing. Des fonctionnalités sont disponibles à chaque étape. 1. The Contexte . Industry Facts. 1.1 Billion. 4.4 Billion. 180000 Ton.

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Presentation of a Social Project: GO VINTAGE

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  1. Social & Responsible Marketing Presentation of aSocial Project: GO VINTAGE

  2. PLAN 1 3 2 The Contexte Partagez votre présentation Mix Marketing Des fonctionnalités sont disponibles à chaque étape

  3. 1 The Contexte

  4. Industry Facts 1.1 Billion 4.4 Billion 180000 Ton 205000 Ton 22000 7-29 Ton 100-500 Years 4000

  5. Quebec Government Actions • The Campaigns • 3R.V • Primary and Secondary Schools • Results: • 70400

  6. REDUCE THE ENVIRONMENTAL IMPACT The Purpose

  7. CHANGE THE MINDSET TOWARDS PRODUCTS MADE OUT OF EXISTING RESSOURCES The Focus

  8. Business Model

  9. SWOT Analysis

  10. SWOT Analysis

  11. Marketing Research

  12. Target Who will be the target of Go Vintage? Total Number 38781*85%=32964 Monthly Budget Age Gender 58% 42%

  13. Buyer Behavior What are the main factors affects buyers’ decisions?

  14. Implementation Month Events

  15. Evaluation and monitoring

  16. Q & A • How to enhance the quality of donations? -We have a reward plan for the one who donates thick coatsto us. • How many people are donating in ULaval? -According to the result from our survey, among the 86% interviewees who said they donate 75% of them donate once a year 15% of them donate twice or three times a year 10% of them donate more than three times a year

  17. Q & A • How do we deal with the clothes that cannot be reused?

  18. 2 Mix Marketing Product, Price, Place & Promotion

  19. What is the core product, the major perceived benefit ? PRODUCT • Selling customised clothes • Upgrade, Reuse and recycle old clothes • The desired behaviour ? • Changing the mindset of people about old clothes • Vintage survey results • Other Products (cleaning companies)

  20. VINTAGE STYLE Hiring Eco Designer Vintage Signification

  21. PRICE • The range of Price • Average Price • Offering some articles at a Symbolic prices • Specific price for cleaning companies

  22. PRICE

  23. Where & When ? PLACE • On the campus: DESJARDINS Building • Store & Workshop • 5 Days / week

  24. Back Store • Back Office • Workshop • Shelves Space • Counter The Shop’s Disposition

  25. PLACE • Recuperation Points: • All buildings on the campus • Quebec Malls (Ste Foy, la capitale • Supermarkets (Metro, Maxi…)

  26. PROMOTION The Logo The Verb “Go”is used for inciting people The sign refers to recycling The “T” is replaced by an old style Shirt Green, Uniqueness & Fashion Our Slogan

  27. PROMOTION Channels • Social Networks • Facebook • CHYZ Radio • University LAVAL Students • Web Site • Flyers / TV Display • Buildings of the campus • Fashion Shows

  28. Nouvelles transitions Que pensez-vous des transitions que vous venez de voir ? Elles sont également nouvelles.

  29. 3 Consultez vos diapositives où que vous soyez !

  30. Porter Value Chain Template Firm infrastructure: General management, Finance, Accounting Competitive Advantage Human resources: recruitment, voluntary work and community participation Support Processes Technology Development: Continuous improvement in sewing and design Procurement of Resources: improvement of resources by increasing the number of the collection points and by improving the quality of our resources • Inbound Logistics • Collection • Classification • Inventory control Fabrication • Outbound Logistics • Warehousing • Order fulfilment • Distribution • Marketing and Sales • Partnership • Advertising • Promotion • Service • Customer support Primary Business Processes

  31. Our investments

  32. Collection 1500$ Go Vintage collection Point

  33. Classification 200$ 320$ 1300$ BRANDT ETE6336F 800$ AURA BF86 Hoover DST 10146 PVG

  34. Production 450$ 3264$ BROTHER NV1500 Rauschenberger395 5200$ 200$ BROTHER NV1500 Sewing kit

  35. Shop $FREE$ $FREE$ Old industrial stuff

  36. Office 200$ 75$ 350$*2 Desk LK 203 Fournitures HP computer 200$ 20$ MyGrandmother phone HP Printer

  37. Community workshop 100$ 100$ 100$ JanomeSew Mini Table IKEA KILORUF +chairs Coffee machine Bialetti 60$ Sewing kit

  38. Other needs to launch the company

  39. Employees • The four founders with polyvalent role (and no wages during the first five months, then 10$/h & 20h/week until 2012) • Two employees: • An eco-designer (35h a week, 15$/h) • A dressmaker (35h a week, 12$/h)

  40. A local with the utilities 560$/month

  41. Otherneeds 100$/month 6$/month Production needs Official website

  42. The financial plan

  43. With a average price of 20$, we need to sell 2216 units (24 units/day) to be profitable

  44. If we sell all our clothes in 2011 (6720 clothes, 73/day), we will realize more than 200% of benefits.

  45. Perspectives: Our workshop produces 8 pieces/hour (13340/year). In our plan, between September and December 2011, according to the results of the survey, it is easy to reach more than 2500 sold units. With the stock of 2011, we will have produced at the end of 2012 more or less 17660 units. We suppose that 7000 of them could be sold. We deeply think that before the end of 2012, we should find new market to sell our production.

  46. Perspectives

  47. Thanks for your attention ! Quel message voulez-vous diffuser ? To Be Continued…

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