A New Idea Every Day... For A Different Meal Every Night!

1. A New Idea Every Day... For A Different Meal Every Night!

2. At 4pm every day, 80% of Americans stilldon’t know what they’re having for dinner! The Richards Research Group 77% of consumers stopped at a grocery store on the way home from work in the past month. Arbitron / Edison Media Research 48% say radio advertising caused them tovisit a store on the day they heard the ad. Arbitron / Edison Media Research

3. An integrated program that gives listeners timely information and constant reminders on what to cook -- as well as where to buy and what to pick -- for dinner every night Combines commercials at decision making moments at the same afternoon times every day Supporting information is found online and reminders are pushed out to listeners who register Endorsed and promoted by an on-air personality with a passion for good food and family cooking Overview

4. Fact 1 (job) Fact 2 (family) Fact 3 (favorite meal) Fact 4 (shopping) Fact 5 (cooking) About Jane Smith DJ Photo Station logo

5. A woman who works at an office, at home, or is a full time motherand who embraces her busy life each and every day She is 25-54, college educated, married with children under the age of 11, with a household income of $60K+ She is healthy, active, and fitness & family oriented She looks for ways to simplify her life without compromising quality She cooks at home regularly, especially during the week Target Customer

6. OnAir: Listeners hear a simple recipe for dinner daily, including what ingredients to use and where to buy them OnLine: Listeners go to station and retailer websites to find and print the daily recipe and get ingredients, e-coupons, product offers, and access to an archive of all recipes and valid offers Email/Text: Listeners receive recipe and ingredient reminder messages Campaign Elements

7. Fixed-position programming feature (:60s) airs on weekdays Sample Copy (:60s) It’s 4 o’clock, do you know what you’re having for dinner tonight? Today’s recipe is Baked Sea Scallops with green beans and mushrooms. Log on to KOIT.com and get the Dinner With KOIT Recipe Of The Day e-mailed to you each morning. Plus e-coupons for participating products can be printed and redeemed at your local Safeway. Brought to you by KOIT and Safeway. Safeway -- Ingredients for life. Promos / live reads (:15s) air across all other day-parts Additional spots (:30s) air across all other day-parts OnAir

8. OnLine • Listeners go to station or retailer websites where they can find and print the daily recipes • Listeners sign up and become members of the Dinner With [XYZ] Club • Members of the Dinner With [XYZ] Clubhave access to e-coupons and product offers • All recipes and valid offers are archived

9. OnLine Promotion (Video Ads, Display Ads, and more!)

10. Email (Opt-In) your_email@the_web.com • Listeners sign up on the website and become members of the Dinner With [XYZ] Club • Every morning, members of the Dinner With [XYZ] Club receive the email recipe • Special offers and e-coupons are included in the email • Sponsor products are integrated into the recipe

11. Text Messaging (Opt-In) • Listeners sign up on the website, become members of the Dinner With [XYZ] Club, and enroll in text messaging • Every morning, members of the Dinner With [XYZ] Club receive recipe ingredients on their mobile phone • Message includes link to station or retail website for full recipe instructions and e-coupons

12. Video and audio spec spots should be created for clients, especially major advertisers Sample Spots

13. Foster Farms Classico Pasta Sauce Hillshire Farms Sara Lee / Gallo Jennie-O Turkey Store American Lamb Board CA Grown Fetzer Wines Fresh Express Participating Advertisers* • Golden Grain Pasta • Colombo Bread • Safeway • Armanino’s Foods of Distinction • Mrs. Cubbison’s Foods • Marie’s Salad Dressing • Pacific Coast Farmers Markets • Organic Valley • Smart Ones (Heinz) *Program was testmarketed in San Francisco

14. Opportunity #1 Major Retailer Annual Sponsorship

15. OnAir XX :60s Fixed-Position Commercials (XX per day M-F / 52 wks) XX :30s ROS Commercials (XX per wk / 52 wks) XX :15s Promos / Live Reads (XX per wk / 52 wks) OnLine / Email XXX,XXX Guaranteed Digital Ad Impressions (per year) Inclusion in XX email recipes (XX per day M-F / 52 wks) Ability to offer XX e-coupon(s) In-Store TBD Each Annual Sponsorship Includes:

16. Annual Sponsorship Selected Dates: XXXX to XXXX Investment per year (52 weeks): $XXX,XXX net for each Annual Sponsorship Net investment includes discount for annual participation Selected Dates and Investment:

17. Opportunity #2 Major Retailer Quarterly Sponsorship

18. OnAir XX :60s Fixed-Position Commercials (XX per day M-F / 13 wks) XX :30s ROS Commercials (XX per wk / 13 wks) XX :15s Promos / Live Reads (XX per wk / 13 wks) OnLine / Email XXX,XXX Guaranteed Digital Ad Impressions (per quarter) Inclusion in XX email recipes (XX per day M-F / 13 wks) Ability to offer XX e-coupon(s) In-Store TBD Each Quarterly Sponsorship Includes:

19. Quarterly Sponsorship Selected Dates: XXXX to XXXX Investment per year (13 weeks): $XXX,XXX net for each Quarterly Sponsorship Net investment includes discount for quarterly participation Selected Dates and Investment:

20. Opportunity #3 Retailer Daily Sponsorship

21. OnAir XX :60s Fixed-Position Commercials (XX per wk / 13 wks) XX :30s ROS Commercials (XX per wk / 13 wks) XX :15s Promos / Live Reads (XX per wk / 13 wks) OnLine / Email XXX,XXX Guaranteed Digital Ad Impressions (per quarter) Inclusion in XX email recipes (XX per wk / 13 wks) Ability to offer XX e-coupon(s) In-Store TBD Each Daily Sponsorship Includes:

22. Daily Sponsorship Selected Dates: XXXX to XXXX Investment per year (13 weeks): $XXX,XXX net for each Daily Sponsorship Net investment includes discount for quarterly participation Selected Dates and Investment:

23. Opportunity #4 Vendor Package for Daily Sponsorship

24. Vendor Packages allow a retailer or group of vendors to secure all Dinner With [XYZ] inventory (Monday through Friday) for 13 weeks Packages may be subdivided or split into a maximum of five (5) daily sponsorships, to be distributed or resold as necessary* The daily guaranteed inventory can be used to set up themed days or cooperative promotion Individual vendors are responsible for providing all creative materials Vendor Package: *Subject toapprovals

25. OnAir XX :60s Fixed-Position Commercials (XX per day M-F / 13 wks) XX :30s ROS Commercials (XX per wk / 13 wks) XX :15s Promos / Live Reads (XX per wk / 13 wks) OnLine / Email XXX,XXX Guaranteed Digital Ad Impressions (per quarter) Inclusion in XX email recipes (XX per day M-F / 13 wks) Ability to offer XX e-coupon(s) In-Store TBD Each Partner Package Includes:

26. Vendor Package Selected Weeks: XXXX to XXXX Investment per quarter (13 weeks): $XXX,XXX net for each Vendor Package Net investment includes discount for quarterly participation Selected Weeks and Investment:

27. Listeners find colorful “What’s 4 Dinner” point-of-sale displays at retailer’s locations Placed in specific departments (meat / seafood / deli) Include all necessary ingredients Feature tear-off recipes and coupons The retailer can offer promotion in print ads and allow in-store demos, video tapings, or special events Appendix 1: In-Store Option* *Subject toretailer approvals

28. Confidentiality Notice The preceding pages contain proprietary information of Entercom Communications Corp. and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.