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Give the people what they want: Qualitative research on any budget. Nicole Bissonette, MPH, CHES Utah Department of Health. www.health.utah.gov/arthritis. Qualitative Research. Benefits of QR Opportunity to consult your target audience Exploratory and directional in nature QR on any budget
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Give the people what they want:Qualitative research on any budget. Nicole Bissonette, MPH, CHES Utah Department of Health www.health.utah.gov/arthritis
Qualitative Research • Benefits of QR • Opportunity to consult your target audience • Exploratory and directional in nature • QR on any budget • 3 QR projects from $300 to $21,000 • Limitations • Small sample sizes cannot be projected to larger populations • QR formats • Focus groups, Interviews, Surveys
Background The Arthritis Foundation Self-Help Course has repeatedly been shown to improve arthritis-related outcomes. However, less than 1% of those with arthritis have taken ASHC. Purpose To identify barriers limiting participation, by Utah women with arthritis, in the Arthritis Foundation Self-Help Course (ASHC). Knowledge, Attitudes and Beliefs (KAB’s) of Women with Regard to the ASHC.
KAB’s of Women Continued… Qualitative Format Focus Groups- 32 participants • Five-90 minute groups (one pretest group) • 8 participants • Three moderated by a qualitative research expert from the University of Utah • Two moderated by the UAP Health Program Specialist as part of training to build capacity with in UAP $8,500
Background Prior research Women viewed physician recommendations as critically influencing their own decisions Purpose To assess the knowledge, attitudes and beliefs of primary care providers regarding patient self-management, particularly local arthritis resources. Primary Care Providers
Primary Care Providers continued... Qualitative Format Focus Groups- 38 participants • Five-120 minute groups • Two groups with Nurse Practitioners and Physician Assistants • (18 participants) • Three groups with Primary Care Physicians • (Internists, General Practice and Family Practice) • (20 participants) • Moderated by a market research expert at Focused Solutions $21,000
Background Few ASHC being taught Difficulty recruiting (participants & leaders) Few ASHC Leaders commit to teach regularly (once a year) ASHC Volunteer Leaders Purpose To identify Leaders’ KAB’s about the ASHC, as well as the barriers to teaching on a regular basis.
ASHC Volunteer Leaders continued... Qualitative Format • Phone Interviews -11 leaders, 15-30 minutes • Focus Group-6 leaders, two hour moderated discussion • Mail Survey-3 leaders, two page $300-400
UAP Efforts • ASHC • Different formats • Assist leaders • Continuum Project • Pilot in Healthy Utah • TOSH • UAP Awareness • Health care providers • Women 45+ • Seniors