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HearingMate presents…

HearingMate presents…. Portable Fire Alarm for the Deaf. Xiang Chen, CTO Alisha Ling, CEO Christopher Liu, CMO Tiffany Lu, CFO Jessica Lui, CRO. Design Problem. Design Problem. Many types of alarms in homes only alert via sounds, creating problems for the deaf and hard of hearing (HOH).

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HearingMate presents…

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  1. HearingMate presents… Portable Fire Alarm for the Deaf Xiang Chen, CTO Alisha Ling, CEO Christopher Liu, CMO Tiffany Lu, CFO Jessica Lui, CRO

  2. Design Problem Design Problem Many types of alarms in homes only alert via sounds, creating problems for the deaf and hard of hearing (HOH) The fire alarm with lights are not portable, expensive, and hard to install; other alarms are not equipped for the deaf and HOH Our Product Alerts through flashing lights and vibrations Portable Affordable User Friendly

  3. Design Solution LCD display 60mm on/off switch microcontroller 40mm 25mm button to acknowledge alert microphone AA battery vibrating motor

  4. Executive Summary Company Overview The company will initially consist of five talented Columbia BME students. Upon product release in 2011, will begin expanding company. Marketing Online advertisement targeted to 3 specific groups: Users, Family and Friends, Professionals Business Model E-commerce 1st Product (2011) Profitability (2011-2014) Company Sold (2014) Development Plans in Detail

  5. Company Overview • Product – portable alarm detector for the deaf and hard of hearing • Current fire alarms and sound detection devices: • Not portable • Require installation • Expensive

  6. Company Overview • Fire alarm detection will work wherever typical fire alarm systems are installed. • Goals • Develop working prototype by May 2009 • Take 1-2 years to modify and refine • Our company • Initially Design group members • Begin hiring employees after 1st product release

  7. The deaf The hard of hearing Deaf Hard of hearing Family and friends Market Analysis: The Consumer The User Deaf and Hard of Hearing Percent of Total US Population by Age The Consumer

  8. Market Analysis: Advertising • Online • Deaf and Hard of Hearing Communities • Support Groups • Forums • Chat rooms • Institutions • Hospitals • via Conferences • Retirement Communities

  9. Business Model • Revenue E-Commerce • Growing sales platform, targeted customer base, cost cutting • Customers purchase product through the HearingMate website and our website is linked to all online advertisements • Costs • Advertisement, office rental, raw material costs, manufacturing costs • Inventory • Manufacturer batches of 500 to minimize costs and incorporate user feedback for next batch • Exit Strategy HearingMate sold to larger company • Demonstrate ability to maintain profitability by releasing new products yearly

  10. Short-Term Timeline: Nov 2008-Jan 2011 Test first product in institutional study at Columbia • Finalize design • Plan first prototype • Order parts Finalize website for online payment system • Apply for funding Nov 2008 May 2009 Jan 2010 Jan 2011 Jan 2009 Jun 2010 Evaluate and improve prototypes • Revise product based on study results • Marketing campaign • Preliminary testing of components (microphone, vibrator, processor) • Website active • obtain IRB approval

  11. Long-term Timeline (Jan 2011-Jan 2014) Send sales representatives to National Hearing Conservation Conference Estimated date of deal closure with buyer Expand line of accessories Release second product Jan 2011 Jan 2012 Jan 2013 Jan 2014 • Release first product and accessories • First hire Release third product (target younger users) Receive and evaluate feedback from second product

  12. Prototype Plan Phase 2 Assemble Basic Components Phase 3 Program Device Microcontroller Phase 1 Create Matlab Alarm Recognition Algorithm

  13. Summary Concept:Portable fire alarm detector for the deaf and hard of hearing. Solution: 1. Portable 2. Inexpensive 3. No installation required Marketing:1. Deaf & Hard of Hearing Communities 2. Institutions (Hospitals, Retirement Communities) 3. Internet Development Plan: Profitable by 2011, exit strategy by 2014 Prototype Plan:

  14. Thank You Dr. Elizabeth Olson Assistant Professor of Otolaryngology/Head and Neck Surgery Dr. Jaclyn Spitzer Professor of Clinical Audiology and Speech Pathology Dr. Elizabeth Hillman Assistant Professor of Biomedical Engineering Dr. Hayden Huang Assistant Professor of Biomedical Engineering Dr. David Vallancourt Senior Lecturer of Electrical Engineering Mr. Keith Yeager Senior Staff Associate, Laboratory Manager Mr. Robert J. Jackson Fire Safety Officer, Department of Public Safety Mr. Joe McCormack Fire Safety Officer, Department of Public Safety

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