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Sell advertising space in printed and electronic materials

Sell advertising space in printed and electronic materials . 4.01. Where do sports teams sell advertising?. Tickets Game/event programs Team yearbook programs Team photo cards Internet/websites Media guides. Why advertise in SEM materials?. Target Market :

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Sell advertising space in printed and electronic materials

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  1. Sell advertising space in printed and electronic materials 4.01

  2. Where do sports teams sell advertising? • Tickets • Game/event programs • Team yearbook programs • Team photo cards • Internet/websites • Media guides

  3. Why advertise in SEM materials? • Target Market: • Sports and Entertainment consumers may also be the target market for other products • Ex: Fast food, Beer, Electronics, gyms, other Events • Generates more revenue: • The ad may be seen by many potential customers • The Teams/Events make additional money as well

  4. Appealing to Customers • Types of Appeal: • Rational • Scarcity • Value • Function • Emotional • Social • Less than perfect • Fear • Adventure • Humor • Sex • Youth • Brand • Celebrity • Bandwagon

  5. RATIONAL APPEAL • Rational – Reasonable, practical, and functionality of a product to a potential consumer • The product does what you need it to do. • Good Value

  6. RATIONAL APPEAL • Scarcity • Make people think there’s limited supply or time is running out

  7. RATIONAL APPEAL • Value • The product is worth the price

  8. RATIONAL APPEAL • Function • The product provides a benefit.

  9. APPEAL to CUSTOMERS • Emotional – Related to a consumer’s psychological and social needs • Personal Appeal • Personal emotions that can drive individuals to purchase products • safety, love, humor, joy, happiness, pride, self esteem, pleasure, comfort, nostalgia

  10. EMOTIONAL APPEALS • Social Appeal • Social factors cause people to make purchases • recognition, respect, involvement, affiliation, rejection, acceptance, status and approval

  11. EMOTIONAL APPEALS • Less than Perfect • Make people feel inadequate • (Ex: Diet Industry)

  12. EMOTIONAL APPEALS • Fear Appeal • Can be very effective • Some are even Shocking (ex: health risks)

  13. EMOTIONAL APPEALS • Adventure Appeal • Targets Excitement

  14. EMOTIONAL APPEALS • Humor Appeal

  15. EMOTIONAL APPEALS • Youth Appeal • Appealing to younger people, or those who wish to be younger

  16. EMOTIONAL APPEALS • Brand Appeal • Sex Appeal

  17. EMOTIONAL APPEALS • Endorsement Appeal • Athletes and Celebrities • Bandwagon Appeal • Everyone is doing it so you should too!

  18. 4.01 Partner Activity Part 1 • Use magazines to find an example of one of the types of advertising appeal. (NO SEX APPEAL) • Display and Label on a sheet of Construction Paper. Part 2 • Create your own advertisement for a different product on the other side of the construction paper. Demonstrate a type of appeal that would get your attention. (AGAIN, NO SEX APPEAL!)

  19. Selling space in SEM materials • Give promotional discounts • Buy 2 ad spaces, get 1 free • Free bonus for renewing • Sell advertising space between content • Use your imagination to utilize all areas

  20. Selling space in SEM materials • Write a review for your customer’s product to place under their ad • They will appreciate it and be more inclined to advertise • GUARANTEE your customer’s advertising results • This can be based on the expected number of attendees

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