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Sell advertising space in printed and electronic materials

Sell advertising space in printed and electronic materials . 4.01. SEM MATERIALS where SELL ADVERTISING. Programs Yearbooks Team photo cards Internet Tickets (On the Back) Professional Teams SELL advertising on game tickets.

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Sell advertising space in printed and electronic materials

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  1. Sell advertising space in printed and electronic materials 4.01

  2. SEM MATERIALS where SELL ADVERTISING • Programs • Yearbooks • Team photo cards • Internet • Tickets (On the Back) • Professional Teams SELL advertising on game tickets Why would a team/sports company SELLADVERTISING SPACE?INCREASE REVENUE!

  3. WAYS to Sell Advertising Space • Give DISCOUNTS: • Buy 2 ad spaces, get 1 free • Free bonus for renewing • Sell advertising space between content • Write a review for your customer’s product to place under their ad • GUARANTEE your customer’s advertising results

  4. Ways Advertisements can APPEAL to CUSTOMERS • Scarcity Appeal • Make people think there’s limited supply • Less than Perfect Appeal • Make people feel inadequate (Ex: Diet Industry) • Endorsement • Bandwagon Appeal • Make you think that everyone is doing it so you should too!

  5. CAPITALIZE ON CELEBRITY’S APPEARANCE AT EVENT 4.02

  6. CELEBRITY APPEARANCES at EVENTS • Way to attract a target market to a particular event • Example: Rock star agreeing to sign copies of her/his latest CD at a store's grand opening • Generates more excitement and attendance • Attracts the MEDIA • Must MATCH the Celebrity to the Event • Accurately reach the Target Market

  7. CELEBRITY RIDERS Contractsthat specify what amenities should be provided for celebrities when they make an appearance at an event • Keep your celebrity happy and comfortable • Dressing room preferences, food, transportation, etc.

  8. HOW THE CAPITALIZE ON CELEBRITY APPEARANCES • Book the Celebrity FAR IN ADVANCE • PREPARE in Advance • Work with Celebrity’s Manager • Obtain Riders and make sure they can be met • Describe the audience that will be in attendance • Have an PRODUCTION SCHEDULE and Stick to it! 4. Assign a POINT PERSON (Person in charge)

  9. “You Do” • RESEARCH A CELEBRITY APPEARANCE in the last year • CREATE A VISUAL with the following information: • Who was the Celebrity? • What was the event? • When was the event? (Date and time) • Where was the event? (Actual location) • What are the Riders of the Celebrity? • Was the Celebrity a good match for the event? • Did the celebrity support the target market of the event? • WHY or WHY NOT?

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