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ALLSMILE IN MEXICO

ALLSMILE IN MEXICO. SVETA AARON ANSON. Agenda. 1. Overview of Mexico. 2 . Market Attractiveness. 3 . Competition. 4. Consumers. 5 . Allsmile in Mexico. 6 . Market Entry Forecasts. 7. Recommendations. 8. Questions?. Mexico. Background Economy Population Main Business Issues.

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ALLSMILE IN MEXICO

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  1. ALLSMILE IN MEXICO SVETA AARON ANSON

  2. Agenda 1. Overview of Mexico 2. Market Attractiveness 3. Competition 4. Consumers 5. Allsmile in Mexico 6. Market Entry Forecasts 7. Recommendations 8. Questions?

  3. Mexico • Background • Economy • Population • Main Business Issues

  4. Market Attractiveness • The attractiveness rating is based on: • Demand Criteria (price, effect, size, vehicle, delivery) • Supply Criteria (distribution, tariffs and shipping, currency exchange, etc.) • Competition (pricing, market share, awareness, advertising) • Distance/other (population, age, distance, GDP, production cost, etc.)

  5. Forecasting Model 5 = Excellent 1 = Low

  6. Total Sales in Mexico (Competition)

  7. How Strong is Sales?? Large and Medium Economy Tube Paste Large Healthy Pump Paste Large and Medium Healthy Tube Paste

  8. Market Share By Country ARGENTINA 16% BRAZIL 46% VENEZ 3% MEXICO 23% CHILE 8% PERU 4%

  9. Cycle Diagram Distribution Mexico Brazil Argentina CHILE Venezuela Peru

  10. Considerations • Chile’s infant mortality rate is lower than Mexico’s • For every 1000 births in Chile only 8.6 children die • Amount of people that Mexico would be missing compared to Chile 20 years from now?

  11. Population 1,208,182 people

  12. Infant Mortality Per 1000 Births

  13. Additional Considerations • 36% of Chile’s population resides in the 3 largest cities • The 3 largest cities only hold 11.6% of Mexico’s population • Chile’s poverty level is over 20% lower than Mexico’s

  14. Percent of Population in 3 Largest Cities

  15. Population

  16. Production Consideration • Lower tariff prices • Brazil the heavy spender • Lower shipping costs

  17. Economy Industry-based Chile Service-based Mexico The rest of the America’s

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