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What is Social Selling & The 7 Social Selling Spectrum Elements. @ ReallyLinkedin. Mike Clark. Thank you Leigh . www.facebook.com /groups/ReallyLinkedIn / www.reallylinkedin.co.uk. Really LinkedIn’s Books.
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What is Social Selling & The 7 Social Selling Spectrum Elements @ReallyLinkedin Mike Clark
www.facebook.com/groups/ReallyLinkedIn/www.reallylinkedin.co.ukwww.facebook.com/groups/ReallyLinkedIn/www.reallylinkedin.co.uk
Really LinkedIn has worked with 450 blue-chip corporations, governments, entrepreneurs and professionals, including: … and many more!
Agenda • What is Social Selling? • Social Selling vs Normal Selling • 7 Social Selling Spectrum Elements • Q&A • Special Gift
What is Social Selling? • Social selling is about identifying and leveraging the TRUST that is already in your network with a view to expand and enhance your business through relationships
What is Social Selling? 2 Levels • Lower Level: SS is about using the right platforms to communicate, connect and engage with your prospects and leveraging relevant content effectively • High Level: SS is about embracing the behavioural shift that has taken place and has fundamentally shifted the way people make a decision and buy products and services
7 Social Selling Spectrum Elements Turn your business into a Content Creation Station • What is the type of content you are creating? • How relevant is the content in relation to the Prime Prospect or Market Place you are going after?
Weekly Content Rockstar Mentoring Live Produces • >7 x blogs • 2 x videos • 1 x Webinar
Social Selling Spectrum Understand where you need to be – NOT Everywhere • Where are you publishing that content to get the most traction? • Which platforms are most relevant for your prospects? And how well do you demonstrate you understand your prospect there?
Which Platform Is Right For You? If you sell B2B LinkedIn is your platform • LinkedIn has >225 Million professional users • 8yrs to get to 110M and 2yrs to get to 225M • It’s had 100% growth in the past 2yrs!!! • 12M UK users – 10% growth in 4mths
Another LinkedIn Example Jamie Shanks Nets $350,000 in New Opportunities in Just 6 Months Total Time on LinkedIn: 6 hours x 24 weeks = 144 hrs Opportunities Created per Hour: 34 Ops / 144 hours = every 4 hours (1.5 a week) Potential Revenue per Hour: $350,000 / 144 = $2,341/hour “my personal business development ROI with LinkedIn is unmatched by other sales mediums.”
LinkedIn Webinar Series • LinkedIn 7 part Webinar Series • 7 x 90min webinar recordings • Recorded as a product in case you miss a session • Starts 31st July 4pm-5.30pm BST • Then every Wendesdaytil September 18th • Learn passive, active & proactive LinkedIn strategies to generate consistent leads and sales! www.reallylinkedin.co.uk/linkedin-webinar-series Normally Reduced to £ 397 +vat £ 247 +vat
Social Selling Spectrum Assess the Team Resources you have available • Are you making the best use of the resources available to you and leveraging them most effectively? • Are you allocating time (between your schedule and your teams) to use LinkedIn and other platforms to enhance your relationships?
Leverage Your Resources Leigh now creates a continuous flow of appointmentswith her prime prospects
Social Selling Spectrum Assess your Systems – do they speed up or slow you down? • What internal client management systems are you using to track the progress of your prospects through the your flow of information? Key Question: Are you ready for business when your prospect is ready to purchase?
Why is LinkedIn so Powerful? • It will save you time! • Make you more productive & effective • Make you more strategic with your networking & partnerships • We’ll teach you over 10 Lead Generation Strategies • Produce targeted lists of new business opportunities • Increase the flow ofreferrals and active introductions
LinkedIn Social Selling WorkshopEarly Bird Rate • LinkedIn Social Selling ‘Live’ Workshop £ 400 • 2 x Half Day Training Workshops (month apart) • September 27th& October 18th central London (TBC) • Learn passive, active & proactive LinkedIn strategies to generate consistent leads and sales! Normally Reduced to £ 297 +vat
Special Offer 2-4-1Become a LinkedIn Master • LinkedIn Social Selling ‘Live’ Workshop • 2 x half day workshops, 27th of Sept & 18th Oct • LinkedIn 7 x 90min webinar series • Starts 31st July and every Wednesday until 18th September www.reallylinkedin.co.uk/linkedin-webinar-series You’ll learn, Passive, Active & Proactive LinkedIn strategies that will give you a consistent flow of leads and a fantastic Return On Investment Get both packages for just £ 297 +vat £ 797 +vat
2 Free BonusesLinkedIn Accelerator Consultation • LinkedIn Profile Self Assessment (PSA) • Your profile from 0 out of 100 • LinkedIn Accelerator Session • Valued at £125 Free if you fill out the form here: www.reallylinkedin.co.uk/accelerator-sign-up/ Genuinely Limited Places available 4 slots available this week only 1st come 1st served
What does your digital future look like? • Grab your free LinkedIn Profile Self Assessment & Accelerator Session • www.reallylinkedin.co.uk/accelerator-sign-up/
Say Hello Let Us Know You’re on the Call and Join the Conversation on: Facebook Fanpage: https://www.facebook.com/HowToREALLYUseLinkedIn Tweet your thoughts: #socialselling#ReallyLinkedIn @ReallyLinkedIn