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2008 Fall Web Update

2008 Fall Web Update. The York Dispatch Editor: Lori Goodlin Web/New Media: Tom McLaughlin. 2007: Year of Change. Integrated website – InYork.com Standardize page/section design Drive traffic to one site Focused monetization Allow for single point administration

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2008 Fall Web Update

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  1. 2008 Fall Web Update The York Dispatch Editor: Lori Goodlin Web/New Media: Tom McLaughlin

  2. 2007: Year of Change • Integrated website – InYork.com • Standardize page/section design • Drive traffic to one site • Focused monetization • Allow for single point administration • Increase online readership

  3. How did we do? • March 2007 Page Views • YDR: 1,518,212 • YD: 529,166 • Total: 2,047,378 • March 2008 Page Views • InYork: 2,475,259 • Increase of 427,881 • September 2008 Page Views • InYork: 2,698,720 • Increase of 223,461

  4. How did we do? • March 2007 Monthly Unique Visitors • YDR: 175,059 • YD: 120,014 • Total: 295,073 • March 2008 Monthly Unique Visitors • InYork: 270,215 • Drop in total/Overlapping Users • September 2008 Monthly Unique Visitors • InYork: 320,949 • Increase of 25,876 - Mar. ’07 and 50,734 - ‘08

  5. InYork: Popular Sections • March 2008 • 1. News – YDR (www.ydr.com) • 2. Obituaries • 3. YD Home (www.yorkdispatch.com) • 4-23: Combined InYork Sections • Next individual section = Living (YDR, 31) • YD Significant Sections • YD Mobile Home (40) • NCAA 2008 (46)

  6. InYork: Popular Sections • September 2008 • 1. News – YDR (www.ydr.com) • 2. Obituaries • 3. YD Home (www.yorkdispatch.com) • 4-11: Combined InYork Sections • Next individual section = YD Gallery (YD, 12) • YD Significant Sections • YD York Weekend (21) • YD Video York (24) • YD Prep Football (29) • YD BlogZone (43)

  7. InYork: Popular Pages • March 2008 • 1. News-YDR • 2. Obituaries • 3. YD Home • 10. York Today • 18. Sports Today • 30. Dispatch Gallery • 40. Viewpoints • 45. Sections

  8. InYork: Popular Pages • September 2008 • 1. News-YDR • 2. Obituaries • 3. YD Home • 11. YD Gallery • 13. YD York Today • 20. YD Sports Today • 21. YD York Weekend • 24. YD Video York

  9. Summary • March • InYork is doing what it was intended to do • YNC Sales Staff must monetize without Palmer • Site must maintain growth and momentum • Content and navigation drive user path through site • September • InYork is continuing to grow • Focus shifting toward a portal model • Navigation and usability adjustments • Comments/Message Boards

  10. External Support: March • Media News Group • Management changes = uncertainty • Has been slow link in the past • York Newspaper Company • Palmer Brown – gone • Jen Ilgenfritz – gone • Keith Hartman remains as only web support person at YNC, and his responsibilities are split between YD, YDR, FlipSide, Evening Sun, and Public Opinion • YNC is actively recruiting

  11. What’s Ongoing? • E-Dispatches – Subscription based e-newsletter • Morning – First Dispatch • Noon Hour – Dispatch Now • 2008 Plan – Breaking News (Instant Dispatch) Very slow to catch on so far. Public is very concerned about giving out e-mail addresses due to volume of e-mail spam.

  12. What’s Ongoing? • VideoYork.com • Brand new complete site and brand • YouTube for York • Intended to be a place for Yorkers and the Dispatch photo staff to share and discuss their videos This is doing very well in terms of drawing traffic, but has not caught on with user contributions.

  13. What’s Ongoing? • Topix • Love it/Hate it • Increases readers and comments • Allows anonymous commenting • Requires a watchful eye • MNG partnership, so is the only “supported” commenting system

  14. What’s Ongoing? • YorkWeekend.com • April 2008- 11,080 Page Views • September 2008 – 44,123 Page Views • Continuing project to enhance and improve • Integrated with Zvents.com (MNG partnership)

  15. What’s Ongoing? • BlogZone – page redesign, header changes • Consistency with remainder of site • Incorporate coding to be included in new YNC stats • Correct phantom characters appearing in titles • Add keywords to blog headers for search engine placement/traffic driving • Experiment with external blog providers (Rev. Rumblings)

  16. What’s New? • Junior Dispatch (www.juniordispatch.com) • Completely new site • Replaces old JD site online, and weekly print insert • Just launched, with photo and video integration • Shares source code with YorkWeekend.com for easier maintenance.

  17. What’s Ahead? • Thesaurus/Overlay links • Common Login • Message Boards (shared or separate)? • Social Networking? • User Generated Content? • YD Custom Edition

  18. What’s Ahead? • World Series Coverage • Live Streaming Video • Financial News • Enhanced Business/Financial Page • Primary and General Election pages • Site Usability enhancements • The only consistent factor is change.

  19. Pay us a visit online • www.yorkdispatch.com (yorkdispatch.inyork.com) • www.yorkweekend.com • www.videoyork.com • www.juniordispatch.com • yorkdispatch.inyork.com/yd/m

  20. Questions/Comments • E-Mail us • Lori Goodlin • lgoodlin@yorkdispatch.com • Tom McLaughlin • tmclaughlin@yorkdispatch.com

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