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AgeForce.dk: A Meeting Place for Senior Citizens in Real & Virtual Life

AgeForce.dk is a successful link between libraries and senior citizens, offering a user-driven virtual network for meaningful community engagement. Developed in dialogue with seniors, it provides secure social features like groups, blogs, and news without ads. Through local and nationwide marketing efforts, AgeForce.dk has grown to over 5,200 users and 197 interest groups, making it an essential resource for seniors and libraries alike. The future of AgeForce.dk looks promising with new national funding, additional library partnerships, and a focus on physical meeting places, education, and dialogue initiatives.

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AgeForce.dk: A Meeting Place for Senior Citizens in Real & Virtual Life

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  1. AgeForce.dk a meeting place in real and virtual life for senior citizens Presented at 76th IFLA General Conference and Assembly, The Public Libraries Section, Satellitconference, Malmö Aug. 7.-10. Building strong communities; unleashing the potential of libraries to build community capacity, engagement and identity by Anne Kathrine Skibelund anneks@roskilde.dk Library consultant, Dep. of Development Roskilde Libraries Denmark AgeForce – a successful link between library and senior citizens

  2. What is AgeForce.dk? How was AgeForce.dk developed? How was AgeForce.dk marketed? How about the future? AgeForce – a successful link between library and senior citizens

  3. A senior network for meaningful flexible communities - for virtual and real life relationships AgeForce – a successful link between library and senior citizens

  4. A user driven network developed by Roskilde Libraries in close dialogue with senior citizens funded by the Danish Agency for Libraries and Media developed parallel with EU partnership LL4S AgeForce – a successful link between library and senior citizens

  5. AgeForce in vitual life: A simple and secure kind of facebook No mail-adress is seen No fees No advertising Only for 50+ With facilities: groups, blogs, news, bulletin board … AgeForce – a successful link between library and senior citizens

  6. AgeForce.dk in real life Groups of individuals can meet In their local vicinity At local library’ premisses … or where they arrange to meet AgeForce – a successful link between library and senior citizens

  7. AgeForce.dk • - developed locally in Roskilde • - now used nationwide AgeForce – a successful link between library and senior citizens

  8. AgeForce was developed user driven from the begining It all started with a dialogue meeting with more that 100 potential senior citizens AgeForce – a successful link between library and senior citizens

  9. - and at workshops testing network ideas and site AgeForce – a successful link between library and senior citizens

  10. Marketing strategy • - AgeForce is marketed in close cooperation with users • - Marketing / PR started locally • - Continued nationwide AgeForce – a successful link between library and senior citizens

  11. AgeForce in Danish media! 27. Dec. 2009 on National TVnews resulted in 2000 new members AgeForce – a successful link between library and senior citizens

  12. ”Timetable” March 2008 - money granted Aug. 2008 – first user meeting Jan. 2009 – the site AgeForce.dk opened Aug. 2009 – 500 users > first National article Nov. 2009 – in Danish Radio > 1600 users Dec. 27. 2009 – in Danish National TV > 3800 users Now – app. 5200 users + 197 interest groups AgeForce – a successful link between library and senior citizens

  13. AgeForce.dk AgeForce – a successful link between library and senior citizens

  14. AgeForce – your new home? AgeForce – a successful link between library and senior citizens

  15. Blogging made easy AgeForce – a successful link between library and senior citizens

  16. Groups AgeForce – a successful link between library and senior citizens

  17. Potentialities of AgeForce for the library • Offering seniors a Democratic, neutral drop-in café • Gets an extra platform to brand the library facilities and competences • The library web is visible and known to citizens not able to come to the physical library • 50+ competences is an extra resource in the library activities and development • Make citizens more competent digital citizens AgeForce – a successful link between library and senior citizens www.ageforce.dk - sikkert og enkelt netværk for ældre

  18. The Future of AgeForce.dk: New national funding 5.300 EURO 3 new Danish library partners With focus on. Physical meeting place in libraries Eductional and marketing materials Dialogue between libraries and citizens AgeForce – a successful link between library and senior citizens

  19. Thank you for listening!!! AgeForce – a successful link between library and senior citizens

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