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Borrowed from…

Digital Advertising Sales: Best Practices. Borrowed from…. Radio Revenue. Source: Radio Advertising Bureau. Online Revenue. Source: Borrell Associates, 2009. Online Revenue. Source: Borrell Associates, 2009. Radio Market Share. Source: Borrell Associates, 2009. Digital Products.

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Borrowed from…

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  1. Digital Advertising Sales: Best Practices Borrowed from…

  2. Radio Revenue Source: Radio Advertising Bureau

  3. Online Revenue Source: Borrell Associates, 2009

  4. Online Revenue Source: Borrell Associates, 2009

  5. Radio Market Share Source: Borrell Associates, 2009

  6. Digital Products • Online video • E-newsletter • Mobile marketing • HD Radio • Promotions • Contests • Banner ads • Streaming • Sponsorships • Podcasts • Auctions • Directories

  7. Banner Ads

  8. Banner Ads (Pop-up)

  9. Banner Ads (Pop-under)

  10. Banner Ads (Pop-under)

  11. Streaming Audio commercial Video commercial Pre-rolls Player banner ads Player sponsorships

  12. Streaming Audio commercial Video commercial Pre-rolls Player banner ads Player sponsorships Branded players

  13. Streaming www.absoluteradio.co.uk

  14. Sponsorships Home page Personalities’ pages Weather Sports News Health Fitness Photos

  15. Podcasts

  16. Podcasts Best Practices • Sponsorships • Good: short pre-rolls • Better: delayed billboards • Best: contextual • Integrate • On air spots • On air mentions • Display advertising • E-mail • Text messages • Social networks

  17. Auctions

  18. Directories Restaurants Bridal Entertainment Travel Golf courses Fishing & hunting Real estate Government

  19. Online Video In-banner Expanding banner

  20. Online Video Ad overlay

  21. Online Video Video overlay

  22. Online Video Video ad insertions

  23. Online Video Sponsored video programs

  24. E-Newsletters

  25. E-Newsletters

  26. Mobile Marketing

  27. Mobile Marketing

  28. HD Radio • Multi-channel (second and third channels) • Message-casting • Retail sales

  29. Promotions • Events • Vendor programs • “Best of” polls (restaurants, retailers, pizza…)

  30. Contests • Sports (World Series, Bowls, March Madness) • Event tickets • Reality TV • Picks for Oscars, CMAs, Grammy Awards…

  31. Digital Advertising Sales: Best Practices

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