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TOURISM…. BUILDING SOCIO-CULTURAL BRIDGES

Explore the positive impact of Chinese tourism in the Philippines post-Typhoon Yolanda and strategies to enhance mutual understanding and cultural exchange between the two nations.

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TOURISM…. BUILDING SOCIO-CULTURAL BRIDGES

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  1. TOURISM…. BUILDING SOCIO-CULTURAL BRIDGES NARZALINA Z. LIM PRESIDENT

  2. Tourism from China is alive and well even after super typhoon Yolanda Coron, Northern Palawan Nov. 30, 2013

  3. Coron, Northern Palawan

  4. Coron, Northern Palawan Nov. 30, 2013

  5. Visitors from China have been growing in spite of tensions in the West Philippine Sea

  6. Tourist Arrivals from China – Prospects for 2014 • Direct scheduled flights by PAL and Cebu Pacific to Beijing, Shanghai, Xiamen, and Guangzhou will continue

  7. Charter flights to Kalibo will resume in March (passengers bound for Boracay) Source Cities: Changsha Ningbo Xiamen Suzhou These charter flights are expected to bring in 100,000 Chinese visitors to Boracay in 2014.

  8. Reports from hotels and resorts indicate that they will be full during Chinese New Year 2014, with visitors from China, Hong Kong and Taiwan

  9. What the Chinese like about the Philippines: • Shared Heritage/ Cultural & Family Ties • Beaches/Marine Life • Value for Money Destination • Friendly and welcoming Filipinos

  10. China is a very popular destination for Filipinos

  11. The Chinese market’s potential is enormous.

  12. Growth of China’s Outbound Tourism In 2011, 70.3 million border-crossings from Mainland China were recorded, an increase of more than 20% compared to 2010. In the first half of 2012 the figure continued to rise by almost 20% compared to the same period last year, reaching 38.6 million border-crossings. For Chinese International Travellers Source : www.china-outbound.com

  13. Positive Relationship between Philippines and China in the Tourism Sector

  14. The Philippine Dept of Tourism signed a Memorandum of Understanding with China for tourism exchange and cooperation as early as 1989This MOU was upgraded to a MOA in 1990

  15. There have been exchange visits between DOT officials and staff with the China National Tourist Administration (CNTA) officials

  16. The Philippines supported China’s bid to join the Pacific Asia Travel Association in 1992.

  17. APPI, a Philippine-registered consulting company, prepared the Tourism Master Plan for Sichuan Province in 1998

  18. APPI also prepared the Tourism Master Plan for Yunnan Province in 2000

  19. MAJOR CHINESE TRAVEL SEGMENTS • Mass Market: first time travelers visiting neighboring countries in Asia; 90% of Chinese outbound is still within the Asian continent • New Chinese Tourists: more in depth experience + time in the destination; High Net Worth Individuals and repeat travelers • Business Travel: investors, exhibitors in trade fairs, traders • Family Travel: like the beach, natural environment, etc. Source : www.china-outbound.com

  20. The Philippines should take advantage of the inherent good will and friendshipbetween the Filipino and Chinese people by: • Putting a structured program in place for Chinese visitors to appreciate the Philippines and Filipinos and increase mutual understanding • Increasing people to people exchanges

  21. The Philippines should take advantage of the inherent good will and friendshipbetween the Filipino and Chinese people by: • Giving young Chinese who have studied / are studying in the Philippines enough information and experiences to increase their appreciation and understanding of the country

  22. THANK YOU

  23. 27th Floor, BPI Buendia Center372 Sen. Gil Puyat AvenueMakati City 1226, PhilippinesTelephone: (63-2) 464-9022 / 721-4953Fax No.: (63-2) 7253209 Mobile: (906) 833-3987Email: appi@asiapacificprojects.comWebsite: www.asiapacificprojects.com NARZALINA Z. LIM PRESIDENT

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