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SIGNS AND SIGNIFIERS. WHAT TO LOOK OUT FOR. SIGNIFIES. = shows something or means something. Example: A rose signifies love. Meaning. Sign . SIGNIFIES. Facial Expressions. Shows the emotions / mood connected with the character or film. Body Language.
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SIGNS AND SIGNIFIERS WHAT TO LOOK OUT FOR
SIGNIFIES = shows something or means something
Example: A rose signifies love Meaning Sign SIGNIFIES
Facial Expressions • Shows the emotions / mood connected with the character or film
Body Language • Shows the emotions / mood connected with the character or film
Colour Water Sky Calm Sadness Depression Technology Science Cold Frosty Cool For boys Fresh Futuristic BLUE
Lighting • Lighting can create an atmosphere, can highlight certain features, or make something seem special.
Objects • Objects in adverts tell us more about the product / people. They might be used instead of words.
Shot Angle • High Angle shots look down on objects or people making them look small and vulnerable. • Low Angle shots look up on objects or people and make them look tall or powerful.
Font • Size, style and colour of the words gives meaning to the product