(PJJ) LEADERSHIP COMMUNICATION (KOM 3364)

1. (PJJ) LEADERSHIP COMMUNICATION(KOM 3364) Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi, FBMK UNIVERSITI PUTRA MALAYSIA

2. Knowing You, Knowing Me Academic Professional BA in Public Relations (UKM) Master in Organisational Communication (UPM) PhD in Professionalisation of Public Relations (Cardiff, UK) Senior Lecturer in Corporate Communication, University Putra Malaysia Deputy Director, Centre of Co-curriculum, UPM Council Member, Institute of Public Relations Malaysia. Member , European Public Relations Education & Research Association, Germany. Member, International Association of Corporate Marketing Studies, United Kingdom

3. CONTACT DETAIL • *Consultation hours: TUE 2.00-5.00PM (preferably by appointment) • Room no: B 029, Jab Kom, FBMK • Room TP PusatInovasi * (often here) • TEL: 03-8946 8775 / 8525 • *EMAIL: zulhamri@fbmk.upm.edu.my • WEBSITE: www.fbmk.upm.edu.my/~drzulhamri

4. EVALUATION (PJJ) • Assignment 1 20% • Assignment 2 30% • MID TERM EXAM 20% • FINAL EXAM 30% • Note: Attendance is compulsory (80% requirement)

5. EXAMINATION • MID-TERM EXAM: • OBJECTIVE/SUBJECTIVE • FINAL EXAM: • OBJECTIVE/SUBJECTIVE • Recall questions; multiple choices; true & false • The question based on understanding, reasoning, application, and synthesis. • General knowledge is strongly needed

6. OBJEKTIF KURSUS • 1. menerangkan konsep dan fungsi komunikasi kepemimpinan dalam sesebuah organisasi. • 2. menerangkan kepentingan ciri-ciri komunikasi kepemimpinan dari segi penyeliaan, pelatihan, dan karisma. • 3. menjustifikasikan strategi komunikasi kepemimpinan yang berkesan dalam organisasi.

7. SINOPSIS • Kursus ini membincangkan konsep, teori dan fungsi komunikasi kepemimpinan dalam organisasi; gaya kepemimpinan; kepemimpinan berkarisma ; komunikasi pelatihan; kepelbagaian organisasi; teknologi komunikasi; strategi komunikasi kepemimpinan; dan cabaran dalam kepemimpinan.

8. CONTENT OF COURSE • 1. Concept, theory and functions of leadership communication • 2. Organizational theories: a perspective of leadership • 3. Leadership styles • 4. Executive coaching • 5. Leaders as change agents

9. 6. Managing leadership communication strategy • 7. Building and Leading High-Performing Teams • 8. Strategic Internal Communication • 9. Strategic External Relations • 10. Emotional Intelligence & Cultural Literacy

10. 6Managing leadership communication strategy • Establish a clear communication purpose • To inform – transferring facts, data, or information • To persuade – convincing clients to do something • To instruct – instructing clients in a process • Develop your communication strategy • Effective communication requires a communication strategy • Analyze your audiences • Who is your primary audience? What do they expect? How do they feel?

11. Using the Communication Strategy Framework Strategic Objectives Timing Spokesperson Feedback Media/ forum Messages Audience

12. 7 Building and Leading High-Performing Teams • Building an effective team • Establishing team work processes • Managing the people side of teams • Handling team issues and conflict • Helping virtual teams succeed

13. Performance Results Skills Accountability Problem solving Mutual Individual Technical function Small number of people Interpersonal Specific goals Common approach Meaningful purpose Collective Work Products Personal Growth Commitment Katzenbach and Smith’s Team Basics Source: Katzenbach, J. R. and Smith, D. K., (1993). The Wisdom of Teams, Boston: Harvard Business School Press.

14. 8Strategic Internal Communication • Educate employees in the company vision and strategic goals • Motivate support for company’s strategy • Encourage higher performance and discretionary effort • Limit misunderstandings that may damage productivity • Align employees behind company’s strategic objectives and position them to help achieve them

15. Supportive Management On-going Assessment Targeted Messages Well-positioned Staff Effective Media/ Forums Strategic Employee Communication Model

16. 9 Strategic External Relations • Developing an external relations strategy • Building a positive corporate image • Working with the news media • Handling crisis communications

17. High Analysts Customers Importance Media Government agencies Competitors Partners Low High Difficulty of reaching Analyzing Stakeholders

18. 10Emotional Intelligence & Cultural Literacy • Emotional Intelligence is the ability to identify and manage emotions in ourselves and in others. • Understanding emotional intelligence (EI) • Appreciating personality differences • Improving interactive skills, such as • Non-verbal communication • Listening ability • Effective delivery of feedback • Developing an approach to cultural literacy • Defining culture • Using a cultural variables framework

19. Information flow Context Equality You’ve got mail. Language Power Time Using a Framework of Cultural Variables Helps Distinguish the Major Cultural Differences

20. References Textbook:  *Barrett, Deborah J. (2006). Leadership communication. Boston: McGraw-Hill Irwin. 2.Chemers, Martin M & Ayman, Roya. (1993). Leadership theory and research: Perspectives and directions. San Diego: Academic Press, Inc. 3.Dubrin, Andrew. J. (2004). Leadership: Research findings, practice and skills. New York: Houghton Mifflin Co. 4.Hassan, Abdullah & Mohd, Ainon. (1998). Komunikasi untuk pemimpin. Kuala Lumpur: Utusan Publication. 5.Witherspoon, Patrick D. (1997). Communicating leadership: An organisational perspective. Boston: Allyn and Bacon. 6. Zulhamri Abdullah. (2007). International Corporate Communication. Kuala Lumpur: Prentice Hall.

21. DESCRIPTION OF ASSIGNMENTS • Pelajar diminta membuat tugasan akademik mengenai Komunikasi Kepemimpinan berdasarkan deskripsi tajuk berikut: Pilih SATU tajuk sahaja. • Tajuk 1 • “How to become a good leader?: A communication perspective”. • ATAU • Tajuk 2 • “The importance of executive coaching: Improving organisational excellence” • ATAU • Tajuk 3 • “Building and leading high-performing teams in a service corporation”

22. Nota: • Tugasan ini hendaklah dilakukan secara individu. • Setiap tugasan bertulis mestilah tidak lebih daripada 10 muka surat sahaja. • Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 5 buku rujukan, artikel jurnal dan/atau rujukan yang berkaitan. • Sila rujuk “Piagam Tugasan” di laman web pensyarah www.fbmk.upm.edu.my/~drzulhamri bagi menyempurnakan tugasan yang cemerlang • Tugasan 1 mestilah diserahkan pada 30 Januari 2008. Markah akan ditolak jika kelewatan menghantar tugasan.

23. DESCRIPTION OF ASSIGNMENTS • TUGASAN 2 (30%) • Anda adalah seorang pegawai kanan yang sedang berkhidmat di Unit Strategi Komunikasi di sesebuah organisasi berorientasikan perkhidmatan. Anda diminta oleh majikan untuk menjayakan kempen keselamatan jalan raya. • Sila jawab soalan-soalan berikut: • Apakah fungsi, peranan dan tugas seorang pemimpin dalam menjayakan kempen tersebut? • Apakah gaya kepemimpinan yang perlu dipamerkan untuk menjayakan kempen tersebut? • Berdasarkan teori kepemimpinan, bincang dan aplikasikan satu teori kepemimpinan bagi menjayakan kempen tersebut?

24. Nota: • Tugasan ini hendaklah dilakukan secara individu. • Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka surat sahaja. • Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku rujukan, artikel jurnal dan/atau rujukan yang berkaitan. • Sila rujuk “Piagam Tugasan” di laman web pensyarah www.fbmk.upm.edu.my/~drzulhamri bagi menyempurnakan tugasan yang cemerlang • Tugasan tersebut mestilah diserahkan pada 5 Mac 2008. Markah akan ditolak jika kelewatan menghantar tugasan

25. DESCRIPTION OF ASSIGNMENTS • GROUP ASSIGNMENT: SMALL GROUP PROJECT/SEMINAR A must have: – Academic writing : technical text – author/year (e.g. journal article); footnotes (optional) - References (APA system/equiv.); the more references you have, the more credible the text you produce. (Sources: journal articles; books etc) - 12 ‘Times’ font; double spacing; A4 paper (refer to Piagam Projek).

26. Example: • In Malaysia and Singapore, communication campaigns have always been aligned with ‘intercultural harmony’ (Sriramesh & Vercic, 2003). • A case study by Cummings and DeSanto (2002) revealed that in the 1960s, the International Public Relations Group of Companies failed to convince their local and national clients in Asia, especially in Japan. • Technical/science text NOT in ‘short form’; ‘bhs pasar’; story/’cerpen’ • Paraphrase the sentences NOT copy

27. ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows: Marking Criteria Marks 1. Content 30 2. Organization 30 3. Presentation 20 4. Style 20 Total: 100%

28. ASSIGNMENT MARKING SCHEME(2) Content Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant supporting academic materials and real world examples; and excellent use of direct quotations. Organization Great mapping strategy guiding the readers; a clear introduction including a thesis statement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices. Presentation Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, & overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical structures; and able to demonstrate appropriate length with excellent spelling and punctuation. Style Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high quality and innovation; and overall consistency of the style addressed throughout.

29. THANK YOU FOR LISTENING! GOOD LUCK IN YOUR FINAL EXAM