Crisis Communications Planning: Your Credit Union’s Media Bomb Squad Gregg Shields, APR - Certified by the Institute

1. Crisis Communications Planning: Your Credit Union’s Media Bomb Squad Gregg Shields, APR - Certified by the Institute for Crisis Management

2. Phases of a Crisis • Preparation and Planning • Execution • Recovery • Evaluation • And it all happens so fast, preparation is the only one that really matters

3. Crisis Preparedness 6 Steps: No Specific Action Taken No Crisis Team No Trained Spokesperson 1

4. Crisis Preparedness Risk Assessment Workshop Risk Matrix Complete Crisis Response Plans Drafted 2 No Specific Action Taken No Crisis Team No Trained Spokesperson 1

5. Higher Likelihood Higher Impact Likelihood/Impact Matrix

6. 9-11 scenario Raw materials shipping disaster In-plant process disaster Workplace fatality Regulatory issue Competitive pressure Labor unrest Workplace injury Customer misuse Customer complaints Raw material cost fluctuations Price increase Higher Likelihood Higher Impact Likelihood/Impact Matrix

7. Crisis Preparedness Crisis Team Identified Crisis Team Roles Clear Messaging Workshops Held 3 Risk Assessment Workshop Risk Matrix Complete Crisis Response Plans Drafted 2 No Specific Action Taken No Crisis Team No Trained Spokesperson 1

8. Crisis Preparedness Spokespersons Identified & Trained Crisis Team Trained with Simulations Crisis Plan In Place Drill until you hit oil or gas 4 Crisis Team Identified Crisis Team Roles Clear Messaging Workshops Held 3 Risk Assessment Workshop Risk Matrix Complete Crisis Response Plans Drafted 2 No Specific Action Taken No Crisis Team No Trained Spokesperson 1

9. Crisis Preparedness Crisis Center Identified & Equipped Regular Media List Review and Crisis Drills Crisis Plan Updated Quarterly 5 Spokespersons Identified & Trained Crisis Team Trained with Simulations Crisis Plan In Place Drill until you hit oil or gas 4 Crisis Team Identified Crisis Team Roles Clear Messaging Workshops Held 3 Risk Assessment Workshop Risk Matrix Complete Crisis Response Plans Drafted 2 No Specific Action Taken No Crisis Team No Trained Spokesperson 1

10. Crisis Preparedness Ongoing Proactive Media Relations & Monitoring Media Kit Prepared & Updated Quarterly Internet Dark Site Prepared Risk Register Updated Quarterly 6 Crisis Center Identified & Equipped Regular Media List Review & Crisis Drills Crisis Plan Updated Quarterly 5 Spokespersons Identified & Trained Crisis Team Trained with Simulations Crisis Plan In Place Drill until you hit oil or gas 4 Crisis Team Identified Crisis Team Roles Clear Messaging Workshops Held 3 Risk Assessment Workshop Risk Matrix Complete Crisis Response Plans Drafted 2 No Specific Action Taken No Crisis Team No Trained Spokesperson 1