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CREATING

&. SUSTAINING. A SERVICE CULTURE. DECEMBER 12-18, 2010. ORLANDO, FLORIDA. CREATING. presented by. Disney Institute. Disney Institute Corporate Overview Video. BLC DISNEY INSTITUTE PROGRAM. Customize program specifically for Cox MBA Students

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CREATING

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  1. & SUSTAINING A SERVICE CULTURE DECEMBER 12-18, 2010 ORLANDO, FLORIDA CREATING presented by

  2. Disney Institute • Disney InstituteCorporate Overview Video

  3. BLC DISNEY INSTITUTE PROGRAM • Customize program specifically for Cox MBA Students • Focus is on “Creating and Sustaining a Service Culture” • Experiential learning • Two D.I. Program Facilitators • Disney guest speakers

  4. DISNEY PROGRAM SCHEDULE • Sunday, December 12 • Kick Off Event at Epcot • Monday, December 13 • Observation in Parks: The Foundation • Tuesday - Thursday, December 14-16 • Disney Institute Classroom Experience • Thursday evening – Saturday, December 16-18 • Universal Studios: The Competition Behind the Scenes

  5. HOTELS • Disney’s Grand Floridian Resort & Spa • 2 students per room • Optional - Single room supplement $550 • Lowe’s Portofino Bay Hotel at Universal • 2 students per room • Optional - Single room supplement $200

  6. 2010 D-TEAM Tom Fenton MBA 2011 Abhi Sengupta MBA 2011 Megan Larson PMBA 64 Srijit (Jit) Sivaraman PMBA 64

  7. THE DISNEY EXPERIENCE • Disney Institute Program Concepts • Aligning a Service Culture • Communicating a Service Culture • Creating a Service Culture • Leading a Service Culture • Establishing a Service Culture • Managing a Service Culture • Marketing & Competing through a Service Culture

  8. THE UNIVERSAL EXPERIENCE

  9. Comparison Costs • BLC Disney Institute Program $2,000 • Disney’s Grand Floridian Hotel • (4 nights – December 12 - 16) $550 • Airfare approx. $300 • Meals approx. $200 • Total Cost $3,000 • Less Scholarship from Mr. Cox ($1,850) • OUT OF POCKET $1,200 • Universal Add-on $375 • Out of Pocket Total • Including Universal$1,575 Public 3-day D.I. Program* $3,495 Disney’s Grand Floridian Hotel ($410* lowest rate for 4 nights) $1,845 Airfare approx. $300 Meals approx. $200 Total Cost $5,840 *According to disneyinstitute.com and disneyworld.com as of 8/24/10

  10. APPLICANT REQUIREMENTS • Must be a currently enrolled MBA, PMBA, MSM or MSiE student to apply • Only MBA and PMBA students are eligible for scholarship consideration • Minimum GPA of 3.20 at Fall Mod A for scholarship (3.00 for self funding) • Cox Leadership Forum level to be earned by November 12, 2010 (minimum of 10 BLC seminars)

  11. APPLICATION PROCESS • Two step process • Fill out the online application on the BLC Web site • Submit your essays to jdarley@cox.smu.edu by September 10, 2010. • Two essays and interview • 32 $1850 scholarships provided by Mr. Cox

  12. Save-the-Date • BLC Seminar The Disney Approach, Wednesday, September 1, 6:30 – 9:20 p.m. • You will be contacted to set up a personal interview after your application is received. • Decisions will be emailed to each applicant the week of September 27 • If selected to attend, an orientation meeting will be held on Tuesday, October 5th from 5:15 – 6:15 p.m.

  13. QUESTIONS

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