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Presentation to WCF Member Associations

Presentation to WCF Member Associations. Cortina d‘Ampezzo, 4.April 2010. Introduction – Infront’s commitment. Quote from Dr. Andreas Jacobs “We service the World Curling Federation the same way as we service FIFA”. Quote made at the occasion of the ISPO Sponsoring Conference in Munich.

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Presentation to WCF Member Associations

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  1. Presentation to WCF Member Associations Cortina d‘Ampezzo, 4.April 2010

  2. Introduction – Infront’s commitment Quote from Dr. Andreas Jacobs “We service the World Curling Federation the same way as we service FIFA” Quote made at the occasion of the ISPO Sponsoring Conference in Munich Strong and growing partnership Dr. Andreas Jacobs Chairman of Infront Sports & Media AG

  3. Set-Up in Cortina Under Ice advertising

  4. Set-Up in Cortina Venue Decoration

  5. Set-Up in Cortina TV - Screens

  6. Delivering in sales New Partnerships in the last 4 month • Le Gruyère = Presenting Sponsor for Cortina • Jet Ice = Official Supplier of the WCF • DB Schenker = Trial in Cortina to use Curling as a branding platform • 361° = Official Equipment Supplier Provider of the World Curling Federation and the Swedish Curling Association

  7. Jet Ice – New Official Supplier of the WCF Jet Ice products are used by more facilities around the world than all other competitive brands combined. As a result, Jet Ice is recognized around the world as a specialist in the application of ice paint, logos and the design of water treatment systems for curling facilities. Your contact person: Steve Kovacevic General Manager Phone: +1 905 853 4204 Cellphone: +1 416 846 2516 Email: skovacevic@jetice.com

  8. Sponsorship activation Example from DB Schenker

  9. Breakthrough in China New Official Supplier for the WCF and the Swedish Curling Association • Official Equipment provider of the WCF for the next 4 years including the Olympic Games in Sochi (5 year deal) • Official Supplier of the WCF for the next 4 years including the Olympic Games in Sochi (5 year deal) • Promotion plans that will start after an official announcement: • Official Press Conference in China • Image campaign • Ambassador program • Exhibition tournaments • More to come…

  10. Delivering in media Europe - EurosportChina - CCTVBrazil - GlobosatGermany - SportA (ARD/ZDF)Japan - NHKSweden - SVTSwitzerland - SRGUSA - Universal Sports (NBC)Italy – (not 100% confirmed yet)World wide - Deutsche Welle Canada – TSN (CCA Deal) Important – upcoming meeting with Eurosport

  11. Future plans • Infront will continue its commitment to the sport of Curling if the basic parameters remain positive • Infront will continue to attach a high value to the sport of curling and commit the resources towards this project • Infront will continue to try and expand the sport in new territories • Infront will continue to try and support National Curling Associations • Infront, together with the WCF will continue to drive the innovation on how the sport is marketed

  12. GRAZIE AND THANK YOU Infront Sports & Media AG Andreas Biffiger, Associate Director Tel. +41 41 723 15 15 Nat. +41 79 321 03 20 andreas.biffiger@infrontsports.com

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