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Detailed Design Style – Plakatstil Background Dr. Hans Sachs founded the Friends of the Poster Society and its monthly orgam, Das Plakat, which showcased the work of significant up-and-coming German posterists. Ludwig Hohlwein whose work evinced a lively yet tasteful use
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Detailed Design Style – Plakatstil • Background • Dr. Hans Sachs founded the Friends of the Poster Society • and its monthly orgam, Das Plakat, which showcased the • work of significant up-and-coming German posterists. • Ludwig Hohlwein whose work evinced a lively yet tasteful use • of type and image, was among the most important proponents • of Plakatstil (poster style) worldwide. • Characteristic • Bold lettering • A simple central image • Eye matching colors • An Accesible Message made aesthetically pleasing • Attract attention immadiately
Famous Artist • Ludwig Hohlwein • J.D. Smith • Pirchan • Peter Behrens • Louis Oppenheim • Lucian Bernhard • etc
Detailed Design Style – Wiener Werkstatte • Background • Founded in 1903 by Josef Hoffmann and Koloman Mosser • Their goals was to establish intimate contact between public, • designer and craftsman, and to produce good, simple • domestic requisities. • Characteristic • Based on the use of square and balances negative and • positive space • The pictorial weights of background and foreground are • equalized. • Original Gothic typefaces, geometric borders and lettering • that emulated handwriting. • Geometry became more important than symbolism.
Famous Artist • Josef Hoffmann • Moritz Jung • Max Bernirschke • Josef Bruckmuller • Oskar Kokoschka
Detailed Design Style – German Expressionism • Background • The decorative trivialities of the Munich Secession provoked • the Expressionist revolt. • The Expressionists believed that their art could be a force in • the improvement of the human race. • Expressionism’s final years. From 1918 to 1922, were a period • of great excitement, fostered by the belief that artists could • actually contribute to the shaping of a new society. • Characteristic • Exposed the brutality of war. • Portray the harsness of German society in the postwar era.
Famous Artist • Ernst Ludwig Kirchner • Conrad Felixmüller • Emil Nolde • Heinz Fuchs • Paul Leni • etc