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Carrier VoIP Strategy Tales: Meet Hank & Doug

Follow the journeys of two engineers, Hank & Doug, as they navigate the world of Carrier VoIP, each with their unique approach and challenges. Learn how they strive to improve business strategies and address industry demands, incorporating innovative applications and technologies.

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Carrier VoIP Strategy Tales: Meet Hank & Doug

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Presentation Transcript

  1. Background • Listening • Reading • Observation: • Two approaches on carrier VoIP • Improve your business strategy

  2. A Tale of Two Engineers Doug and Hank

  3. Hank – An Introduction • Career • Home life • Personal win

  4. Who’s Hank working for?

  5. What’s Hank working on? • New applications. • Both Wireline and Wireless • Adding pictures, music, video

  6. What’s Hank working on? • Fixed Mobile Convergence • Leveraging existing carrier’s network • Leveraging VoIP • Standards based (mostly) • IP Multimedia Subsystem

  7. IMS Architecture

  8. IMS Architecture

  9. Business Model • Create greater value • Up-sell customer • SMS • Photo-mail • Video-mail • Create new customers • Family plan • Prepaid • Create “stick” • Avoid commoditization

  10. Challenges • Staying compatible • “Five-Nines” Reliability • Financial limitations of existing carriers • Can’t build all of it “like we used to do” • Standard hardware platforms (cPCI and ATCA) • Development time – “IMS is a five year project” • Regulation hurdles • E911 • CALEA

  11. Doug – An Introduction • Career • Home life • Personal win

  12. Who’s Doug working for?

  13. What’s Doug working on? • Peer to Peer converged communications • Desktop based client • Integrates • eMail • Instant Messaging • Presence • Voice and video • Collaboration

  14. What’s Doug working on? • Applications leverage COTS equipment • Supports external dedicated devices (new!) • Standards based (mostly) • Open source tools and components

  15. Business Model • Build a community of users • Parasitic network application • Charge for “off network communications” • Calls to PSTN • IM • Optional Advanced Applications • Messaging, IVR, Conferencing • Spam, Spim and Do-not-call protection • Advertising? • Business Edition

  16. Challenges • Operating on a network you don’t control • NAT, Firewalls, Packet filters • Building a brand name • Turning “cool” into “cash” • Fickle user base • Desktop crowding • Support • Regulation?

  17. Conflict Can these two very different approaches co-exist? Yes

  18. They need to co-exist • Neither will fit every customer • Each will find their “purpose” • Consumers will drive adoption • Standards (like SIP) will allow interoperability

  19. What are we doing? • Working “both sides” • Products for both markets • HA Systems equipment • PCI-based equipment • CPE equipment • Best of Breed • Based on common software base

  20. Our biggest challenge? Being agile enough to address both: Large NEPs and OEMs and Smaller more agile ISVs and .com software companies

  21. What can you do? Proprietary • Standards are everything • Put an end to the “download my client to talk” thinking • Be responsive to market needs • What ever happened to KISS approach? • Don’t make client/devices so complicated they’re useless • Is IMS KISS? • Participate in developing the regulation strategy

  22. Thanks Graphics by Brian Gocher Alan Percy Director of Business Development AudioCodes, Inc. Alan.percy@audiocodes.com Booth #822

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