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Digital Money Presentation

Digital Money Presentation. March 2012. Trends and challenges in Mobile POS. Lessons learned from the United States in Mobile POS Challenges for Europe. Game changers in the US…. Explosive growth in Mobile computing devices. Explosive growth in free, easy apps.

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Digital Money Presentation

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  1. Digital Money Presentation March 2012

  2. Trends and challenges in Mobile POS • Lessons learned from the United States in Mobile POS • Challenges for Europe

  3. Game changers in the US….. • Explosive growth in Mobile computing devices • Explosive growth in free, easy apps • With software moving to the cloud

  4. ….making it possible to reach the smallest merchants with a great value proposition…. • Your Phone + + • Pay as you go model • Free Reader Key Customer Benefit = Affordability and Ease

  5. Enabling Mobile POS to take off…. Over 1 Million merchants processing $Billions in transactions

  6. Free, iconic readers that create WOM • FREE removes barriers to adoption • “Social Object” creates word of mouth and efficient acquisition – A marketing engine • Low cost enabled by magstripe requirement

  7. Easy = Start-up experience, design, pricing • Make it easy to sign up and start taking payments • Few fields • Instant decisions • Instant activation to begin taking payments • Pricing: One rate • Design: Jack Dorsey states Square is a “design company.”

  8. Going Up Market to Point of Sale • Free POS applications • Free reader • Inventory management • Rewards & loyalty • Analytics & reporting • Wireless connectivity to peripherals

  9. Displacing the card reader with the wallet • “Card on File” payments • Links merchant and consumer to provide personalized sale experience – Personalized offers and coupons • Geo-location Services

  10. Going global • Clear expansion efforts underway by these companies • Will compete will local competitors

  11. US success formula • Easy to deploy • Simple business model • Easy to use Affordability & Iconic Marketing Device Affordability by keying in payments Fast, instant sign-up process

  12. Challenges for Europe • Market adoption • Security message • Initial costs • Distribution • Portability • Mag Stripe reader required • Making the acquiring model work Chip & Sig in migrating markets Chip & PIN – Higher costs and larger size Keying payments into phone not allowed in UK Systems and processes designed for mid market merchants

  13. Mobile POS • NFC Card acceptance • Honour all cards? • Security / Trust • Regulation / Certification • Cardholder & Merchant education

  14. Questions

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