steadman-group

1. Media Intelligence Presentation To: www.steadman-group.com

2. The Steadman Group • A leading market information group in Africa • 24 years experience • Composed of three divisions • Market Research • Media Monitoring • Management Training

3. Integrated marketing information Steadman Media Monitoring Steadman Management Training Steadman Market Research Media/ Advertising Insights Market Insights Management Insights for effective decision making Proactive partnership with Steadman

4. Media Monitoring Division Maximizing your media investment

5. Ghana Uganda 20 years 3 years 10 years Kenya Tanzania 8 years Zambia 1 year Our Africa Offices Mozambique- 2008

6. Media Monitoring Division • Broadcast advertising & editorial monitoring • Analysis of sector communication activity – advertising and PR • Single source of media information in East Africa and Ghana

7. Broadcast Monitoring • Audit on advertisements to ensure that you get full value for your media buying • Provision of weekly and monthly monitoring reports • Full flighting facts • Proof of broadcast; ensures you receive make goods for missed & unclear spots • Prevent fraud • A means of validating expenditure • Ensures optimum value

8. Advertising Expenditure • Evaluate your advertising exposure in relation to the industry and your direct competitors • Analyze your share of voice in relation to market share and marketing objectives • Determine spends by: • Brand • Media house • Media type • Number of spot per station

9. Sample Adspend Sheet

10. Editorial Monitoring • Monitoring of news and editorial coverage in all media, identifying health sector publicity • Daily submission of editorial lists to keep abreast with the health sector • Actual clips submitted weekly on CD or email

11. TELECOMMUNICATION TV DATE MEDIAHOUSE SUMMARY TIME LENGTH SLOT 14th Apr 08   KBC   Safaricom ipo   2148   05:50   Business   14th Apr 08   KTN   Investors on application of Safaricom ipo   2133   03:00   Business   14th Apr 08   KBC   Celtel pamoja tariff_SMS bob   2210   00:20   News   RADIO DATE MEDIAHOUSE SUMMARY TIME LENGTH SLOT 14th Apr 08   Capital FM   Safaricom foundation programme   0946   00:45   News   14th Apr 08   KBC English Service   Central Bank says there is increase in bills - Safaricom mention   2030   01:05   News   Daily Summary Sample Below is the summary of your stories as subscribed to by your organisation,

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15. Image Analysis (Media Content) Evaluation of PR campaigns & publicity • Frequency • Share of Ink/Time • Prominence • Tonality

16. March 2008 Media Monitoring Division of The Steadman Group Media Content Analysis on Health related coverage

17. March Highlights • NACC chair Prof. Miriam Were awarded the first Hideyo Noguchi Africa Prize for 2008; as a result of her efforts to bring basic medical services and health rights to women and children in East Africa. • GSK withdraws malaria medicine “Lapdap” following findings that it may cause anemia. • Kenya commended by a UN agency for meeting a deadline to report on progress made against HIV/Aids, despite post-election violence. • Person’s living with HIV/AIDS are being stigmatized in IDP camps. • USAID programme contributes mosquito nets among other supplies geared at helping marginalized communities in health management. • A report by the Red Cross in conjunction with Nairobi women's Hospital has rated Nairobi top in rape cases reported to have caused exposure to HIV/AIDS • Scientists have put condoms under microscope following a revelation that HIV is prevalent in most African country despite high condom availability. • Government warns of lethal drug resistant TB strain as HIV/AIDS spreads

18. 50% Media Coverage is on HIV & AIDS

19. Media Summary: overall coverage in print • Overall print media coverage on health issues was driven by HIV/AIDS coverage, with over 70% coverage. • Over 50% of the coverage on HIV/AIDS focused on HIV/AIDS intervention, and 26% was focused on reports on HIV/AIDS prevalence. Coverage of Malaria related issues received around 10% of print coverage.

20. Topic summaries: overall coverage

21. Topic summaries: overall coverage • On topics coverage, over 50% of coverage was around intervention and 26% on prevalence. Coverage on the ongoing efforts towards management and eradication of the pandemic and the link between HIV/AIDS and TB. • Less coverage to Malaria related issues, with most issues focusing on anti-malaria drug related issues. Notable were reports of the difficulties faced by people living with AIDS (PLWA’s) in IDP camps as they lack support networks and face stigmatization. • Child Health: Tribulations facing women during delivery in the IDP camps due to lack of proper facilities and medical support. • Health policy issues, coverage focused on; the government embarks on a programme to provide home based care for those infected with HIV/AIDS, government issues TB warning as new drug resistant strain emerges and new debates on PMTCT programme over poor uptake of the programme.

22. Topic summaries: coverage by media

23. Topic summaries: coverage by media • Most publications gave greater coverage to issues around HIV/AIDS intervention. • Under others topics covered were, child health and HIV/AIDS research. • Issue under intervention gave focus to, Uganda; where home based care efforts are bearing fruit even as AVR supplies are increased, Kenya; number of VCT’s in Nyanza increase by 4% and NACC chair gets award for her efforts in her efforts in fighting against HIV/AIDS in Kenya. • Under HIV/AIDS prevalence, Naivasha reports about 800 cases of TB with 70% being HIV+, post election crisis period highlighted as an all time high report of rape cases is recorded including exposures to HIV. • Under TB and HIV/AIDS, TB cases linked to HIV/AIDS are on the rise as the disease becomes difficult to manage with new drug resistant strains emerging.

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