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ART 101 2D DESIGN & COLOR THEORY

ART 101 2D DESIGN & COLOR THEORY. Final Project Discussion Critique of Perspective Assignment Properties of Color Color Schemes and Palettes Color Assignment 001. ART 101 2D DESIGN & COLOR THEORY Final Project. ART 101 2D DESIGN & COLOR THEORY . Properties of Color

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ART 101 2D DESIGN & COLOR THEORY

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  1. ART 101 2D DESIGN & COLOR THEORY • Final Project Discussion • Critique of Perspective Assignment • Properties of Color • Color Schemes and Palettes • Color Assignment 001

  2. ART 101 2D DESIGN & COLOR THEORYFinal Project

  3. ART 101 2D DESIGN & COLOR THEORY Properties of Color in Visual Communications Color Schemes and Palettes and how they work Color Mixing Assignment

  4. ART 101 2D DESIGN & COLOR THEORY What are the Properties of Color? and why is it important in the field of visual communications?

  5. ART 101 2D DESIGN & COLOR THEORYHue is the first property of Color Hue simply refers to the name of the Color. • Red, Green, Yellow, Violet, etc. are Hues. Although there are relatively few Hues there can be an almost unlimited number of Colors. • Pink, Rose, Scarlet, and Crimson are all Colors, but the Hue is Red.

  6. ART 101 2D DESIGN & COLOR THEORYA Color Wheel demonstrates the relationship of Basic Colors. The common Color Wheel shows the organization of color using 12 Hues. The 12 Hues are divided into 3 Categories: • Primary Colors • Secondary Colors • Tertiary Colors

  7. ART 101 2D DESIGN & COLOR THEORYThe Primary Colors. The 3 Primary Colors are: • Red • Yellow • Blue From these colors, all colors can be theoretically be mixed.

  8. ART 101 2D DESIGN & COLOR THEORYThe Secondary Colors. The 3 Secondary Colors are mixtures of 2 Primary Colors: • Red & Yellow make Orange • Yellow & Blue make Green • Blue & Red make Violet

  9. ART 101 2D DESIGN & COLOR THEORYThe Tertiary Colors. The 6 Tertiary Colors are mixtures of 1 Primary Color with an adjacent Secondary Color: • Blue & Green make Blue-Green • Green & Yellow make Yellow-Green • Yellow & Orange make Yellow-Orange • Orange & Red make Red-Orange • Red & Violet make Red-Violet • Violet & Blue make Blue-Violet

  10. ART 101 2D DESIGN & COLOR THEORYValue is the second property of Color. Value refers to the lightness or darkness of the Hue. In pigment adding white or black alters the Value of the Hue. • Adding White lightens the color and produces what is called a Tint. • Adding Black darkens the color and produces what is called a Shade.

  11. ART 101 2D DESIGN & COLOR THEORYIntensity is the third property of Color. Intensity refers to the brightness of the Hue. Because a color is at full Intensity only when pure and unmixed, a relationship exists between Value and Intensity. Mixing Black or White with a color changes its Value and at the same time affects its Intensity.

  12. ART 101 2D DESIGN & COLOR THEORYIntensity is the third property of Color. Lowering the Intensity will make a color less bright, more neutral, and duller. Adding Gray or mixing the color with its Complement will lower the Intensity of the color.

  13. ART 101 2D DESIGN & COLOR THEORYIntensity is the third property of Color. Increasing the Intensity will make a color appear in more bright and vibrant. Positioning a color next to its Complement creates what is called as Simultaneous Contrast.

  14. ART 101 2D DESIGN & COLOR THEORY What are Color Schemes and Palettes and how do they work

  15. ART 101 2D DESIGN & COLOR THEORYThe Monochromatic Color Scheme Color Schemes can be used to help Unify a Composition. A Monochromatic Color Scheme involves only one Hue. The Hue may vary in Value and pure Black and White can be added.

  16. ART 101 2D DESIGN & COLOR THEORYThe Analogous Color Scheme A Analogous Color Scheme combines several Hues that sit next to one another on the Color Wheel.

  17. ART 101 2D DESIGN & COLOR THEORYThe Analogous Color Scheme A Analogous Color Scheme combines several Hues that sit next to one another on the Color Wheel. The Hues may vary in Value.

  18. ART 101 2D DESIGN & COLOR THEORYThe Complementary Color Scheme A Complementary Color Scheme joins color opposite each other on the Color Wheel.

  19. ART 101 2D DESIGN & COLOR THEORYThe Complementary Color Scheme A Complementary Color Scheme joins color opposite each other on the Color Wheel.

  20. ART 101 2D DESIGN & COLOR THEORYThe Split Complementary Color Scheme A SplitComplementary Color Scheme is related to the Complementary Color Scheme but utilizes colors adjacent to one of the complement pairs on the Color Wheel.

  21. ART 101 2D DESIGN & COLOR THEORYThe Split Complementary Color Scheme A SplitComplementary Color Scheme is related to the Complementary Color Scheme but utilizes colors adjacent to one of the complement pairs on the Color Wheel.

  22. ART 101 2D DESIGN & COLOR THEORYThe Triadic Color Scheme A Triadic Color Scheme involves three Hues equally spaced on the Color Wheel.

  23. ART 101 2D DESIGN & COLOR THEORYThe Triadic Color Scheme A Triadic Color Scheme involves three Hues equally spaced on the Color Wheel. The Hues form a triangle on the Color Wheel and suggest Unity and Balance.

  24. ART 101 2D DESIGN & COLOR THEORYColorAssignment 001

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