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Improving Market Research with CATI Services

CATI services are provided by the people of market research companies to the people/companies in need of information or knowledge of particular industries.

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Improving Market Research with CATI Services

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  1. Improving Market Research With CATI Services Email Us: info@hbgknowledge.com

  2. What are CATI services and what does it stand for? • CATI stands for “Computer-assisted Telephonic Interviewing”. • What are the CATI services? • Well, to define it in simple terms- CATI services are provided by the people of market research companies to the people/companies in need of information or knowledge of particular industries. • If we are to define it as per the market-related terms, it is a market research method that involves market research surveys by interviewing the concerned respondent via telephonic communication. • Now, this survey involves 4 main elements that complete the whole CATI market research service- • The interviewer • computer (that makes things smart and efficient) • telephone and headset (to communicate directly with the respondent) • and the concerned respondent. Email Us: info@hbgknowledge.com

  3. How does the CATI survey works? • As the competition and demand both are increasing on a directly proportionate scale, the need to provide the fastest and efficient service with the best knowledge and data is at the highest. • With a number of market survey companies present in the market, the aim must be to ensure that they provide the best market research with the utmost efficiency. The fastest way to get efficient data in time is to look for a CATI survey company. • For a CATI service method gives you instant knowledge of the concerned data. Well-trained executives are the essence of this survey, they rally along with the system and get every answer provided by the interviewee. These interviewees are a part of a pre-defined target from whom questions are asked from a pre-designed questionnaire displaying on the computer screens. These responses are recorded for a real-time solution and for creating statistics instantly. • Learn the complete and proper working of the CATI service methodas presented by the CATI survey company. Email Us: info@hbgknowledge.com

  4. Pros and cons as we know it! • As everything is made of 2 matters, CATI services also include these 2 matters that range from being advantageous and dis-advantageous- • Pros of CATI market research: • Builds a strong formula of working and gaining knowledge of a particular sector • It provides efficient and effective measures that help in deducing the information worth the time. • Results are real-time based and all responses are recorded for further checking of information. • The results are available for analysis as soon as the dialer is down. Email Us: info@hbgknowledge.com

  5. Cons of CATI market research: • The task that involves the preparation of the questionnaire and putting it up on the CATI system is time taking. However, it is a one-time-investment kind of a task so it is worth it. • It is a difficult step to take if any kind of alterations is to be done on the already recorded response. This often occurs while the interview is going on when the interviewee changes her/his views or opinions. • Select the right CATI survey researchteam to provide you with expert knowledge of the industry of your need. Providing vast data after in-depth market research conducted through CATI services will lead you to the right knowledge and success. Email Us: info@hbgknowledge.com

  6. About Us • High Beam Global is a full service Market Research firm, dedicated to delivering quality performance by matching the right need with the correct solution. We partner with clients in all sectors and regions to offer world class data collection, reporting and analytics solutions. • Our service offerings include multi mode Data Collection (both quantitative and qualitative techniques), Survey Programming & Hosting, Data Processing and Analytics. High Beam Global combines a client-focused approach with robust project management to offer a unique experience to its clients. With our rich experience in industries like, Healthcare, Information Technology and Industrial Products (to name a few), High Beam Global helps its clients to provide quality insights on targeted and potential markets, brand health, consumer preferences and other market dynamics. • Our Strengths: • Multi-lingual CATI centers with over 100 interviewers • Partner network covering over 40 locations worldwide • Handpicked partners, ensuring better quality of work and understanding of the local geography • Top class syndication services for online and offline data collection • Robust Project Management • Responsiveness to customer needs • Value added services • Adherence to Deadlines • Measurable Results Email Us: info@hbgknowledge.com

  7. Follow Us : • https://www.hbgknowledge.com/ • https://www.facebook.com/hbgknowledge/ • https://twitter.com/hbgknowledgehub • https://www.linkedin.com/company/high-beam-global/ Contact Us : +91-124-4879699 info@hbgknowledge.com A-26, C wing, 1st Floor, Omega Center, Sector 34, Infocity Gurgaon 122001 Email Us: info@hbgknowledge.com

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