1 / 4

Email marketing types

Email marketing types. T. Transactional emails. Transactional emails are usually triggered based on a customer's action with a company. D. Direct emails. Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog).

hchadwick
Download Presentation

Email marketing types

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Email marketing types T Transactional emails Transactional emails are usually triggered based on a customer's action with a company. D Direct emails Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog)

  2. Advantages and disadvantages • Advantages • Disadvantages • As of mid-2016 email deliverability is still an issue for legitimate marketers. • Consumers receive on average about 90 emails per day • Email marketing does not violate spam laws • Comparison to traditional mail • Significantly cheaper and faster • Use ESP to gather information about the behavior of the recipients • Almost half of American Internet users check or send email on a typical day Email marketing

  3. Legal requirements United States European Union Australia Canada CAN-SPAM Act of 2003 regulates commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The GDPR in 2018 imposed -in particular, users' right to access information held about them; and the right to have all such information deleted at their request. The Australian Spam Act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. The "Canada Anti-Spam Law" requires an explicit or implicit opt-in from users, and the maximum fines for noncompliance

  4. Terms of use We have released our work under the terms of Creative Commons’ license, that is Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0).And every template you download from yourfreetemplates.com is the intellectual property of and is owned by us. • You are free to: • Use — make any necessary modification(s) to our PowerPoint templates to fit your purposes, personally, educationally, or even commercially. • Share — any page links from our website with your friends through Facebook, Twitter and Pinterest. You are not allowed to: • Uploadany of our PowerPoint templates, modified or unmodified, on a diskette, CD, your website or content share ones like Slideshare, Scribd, YouTube, LinkedIn, and Google+ etc. • Offerthem for redistribution or resale in any form without prior written consent from yourfreetemplates.com. For More details, please visit http://yourfreetemplates.com/terms-of-use/

More Related