1 / 9

Web 2.0 marketing

Web 2.0 marketing . www.seattlecoffeegear.com. First and foremost… content is king. All the SEO and social media in the world won’t do any good if you don’t have something consumable in the first place Anyone telling you they can get you to the top of Google search results is probably lying.

heath
Download Presentation

Web 2.0 marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web 2.0 marketing www.seattlecoffeegear.com

  2. First and foremost… content is king • All the SEO and social media in the world won’t do any good if you don’t have something consumable in the first place • Anyone telling you they can get you to the top of Google search results is probably lying • Stay relevant with constantly updated informationand content • Connect with your customer directly via social media; make your content seem more personalized • Keep your homepage simple and informative; “What is this company offering me”

  3. Google is your best friend Google Analytics is the most valuable resource you can possibly ask for and probably more

  4. Google is your best friend View where your traffic is coming from, what people are searching for, who is sending traffic your way, etc.

  5. Utilizing YouTube Creating a free and personalized YouTube channel can be a great way to connect personally with your customers with original content

  6. Friends on Facebook • Keep all your “fans” informed on the latest and greatest from your company, whether it be new blogs, videos, products, special offers, etc. Make it easy for your fans to get ahold of you, and even easier for you to quickly respond

  7. Blogging The easiest way to provide free and updated information to your customers, both prospective and retained Keeps content fresh and allows for the spreading of your brand via the “share” feature Sharing information that will be passed along among the blogosphere, e.g. info graphics, quick factoids, etc.

  8. Where is the money? • Finding ROI in social media really varies with individual companies. We have found success on YouTube, yet see little return using Twitter • Holding web presence, spreading the brand, driving narrative, being accessible, etc. all lead to a growing business • Little to zero cost utilizing these services, quickly adapting and finding success in varying degrees of social media will result in successful marketing campaigns • Did I mention content?

  9. Ask me anything Feel free to shoot me an email if you have any questions/comments/concerns/complaints Rob Toledo stenton.toledo@gmail.com

More Related