Lecture 10: The Metropolitan Retail Landscape

1. Nucleations Convenience Centers Neighborhood Centers Community Centers Regional Centers Super-regional Centers Power Centers and Strip Centers >>>Interceptor Rings Ribbons Traditional Shopping Streets Urban Arterials New Suburban Ribbons Highway-oriented Ribbons Specialized (Function) Areas Auto Rows Printing Districts Entertainment Districts Exotic Markets Furniture Districts Medical Centers Reading None: Get working on Project 2 “You can observe a lot just by watching.” --Yogi Berra Lecture 10: The Metropolitan Retail Landscape

2. Brian Berry’s Classification of Urban Retail Structures… Berry identified three types of retailing features: • “Nucleations” (Points) – Shopping Centers • “Ribbons” (Lines) – Strip Development • “Specialized Areas” – Special Purpose Clusters

3. Nucleations… • Clusters of generally different types of retailers • Keys to understanding: multipurpose trips; impulse buys • Hierarchy of these on the retail landscape • Convenience • Neighborhood • Community • Regional • Super-regional

4. Convenience Center • Not a cluster of stores at all – rather a single store selling a variety of low-order goods • These used to be “Mom and Pop” stores • Now the chains dominate, except in big-city inner and ethnic neighborhoods • Little variety, small inventory, open long hours (maybe 24/7 -- no longer just 7-11!) • These are the urban counterparts of the old small town General Store • But not as friendly… no checker games around the cracker barrel • Impersonal – “The Best Surprise is No Surprise”

5. Primary spot to make weekly purchases of lower-order goods Usually serves 7,000 – 15,000 population Gross Leasable Area = GLA: ca. 25,000 – 100,000 sq. ft. How big is that? Neighborhood Center Football Field = 57,600 square feet (about an acre)

6. Typical stores: Beauty Salons, Supermarkets, Drugstores, Laundromats, Neighborhood Restaurants, Branch Banks Anchor Tenant(s): Supermarket; chain pharmacy Neighborhood Center

7. Hybrid type: Not a mall, but more variety and shopping goods Serve 30,000 – 50,000 population GLA: ca. 150,000 – 280,000 sq. ft. Ladies Ready-to-wear, Shoe Stores, Men’s Wear, etc. in addition to Neighborhood Center type functions Spread the anchors? Junior Dept Store? Community Center

8. Originally all about Department Store anchor tenants Must have one to be a mall, but really at least two or three to be successful Serve 50,000 – 200,000 population GLA Regional: 250,000-999,999 sq. ft GLA Superregional: 1 million + May have two levels, parking garages Most typical stores: Ladies Wear, Men’s Wear, Shoe Stores, Jewelry Stores, Food Courts http://www.mallofamerica.com/ Regional and Superregional Centers

9. Interceptor Ring Concept Like a 2-D Hotelling (Ice Cream Vendors on the Beach) Scenario!

10. Other Nucleations… • Power Centers • Strip Centers Ribbons • Traditional Shopping Streets • Urban Arterials • New Suburban Ribbons • Highway Oriented Ribbons Streetcar City CBD Freeway-Age Suburbs

11. Specialized (Function) Areas… Clusters of Related activities… • Auto Rows • Printing Districts • Entertainment Districts • Exotic Markets • Furniture Districts • Medical Centers

12. Slideshow: Tucson Commercial Location

13. Pop Quiz Name____________ Name the level of the retail nucleation… • Primary spot for weekly purchases of lower-order goods • Usually serves 7,000 – 15,000 population • Gross Leasable Area (GLA) ca. 25,000 – 100,000 sq. ft. • Typical stores: Beauty Salons, Supermarkets, Drugstores, Laundromats, Neighborhood Restaurants, Branch Banks • Anchor Tenant(s): Supermarket; chain pharmacy • Neighborhood • Community • Power • Regional