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Readings for Next Week

Readings for Next Week. Tuesday: Antonio Gramsci, Selection from the Prison Notebooks , pp. 323-335. Thursday: Theodor Adorno and Max Horkheimer, "The culture industry: enlightenment as mass deception” NB: Both readings can be found at the reserve desk in the library

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Readings for Next Week

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  1. Readings for Next Week • Tuesday: • Antonio Gramsci, Selection from the Prison Notebooks, pp. 323-335. • Thursday: • Theodor Adorno and Max Horkheimer, "The culture industry: enlightenment as mass deception” • NB: • Both readings can be found at the reserve desk in the library • Also, I have removed The Stars Down to Earth reading

  2. The Sociology of Culture Cultural Methods

  3. Field Methods (FM) • Definition = A collection of qualitative data gathering techniques which use the researcher him or herself as the data gathering tool

  4. Necessary Components of FM • Description of the Research Site(s) • This situates the research site in the reader’s personal experience, and describes the effect of the researcher on the site that is studied • Entrée and Rapport • FM projects require a strategy for how to enter their sites so that the researcher gains the confidence of respondents

  5. Types of Field Methods • 1) Interviews • Formal • Informal • 2) Observation • Participant • Unobtrusive • Shadowing

  6. Interview Methods • Interviews • Formal: Respondents are asked a prescribed list of questions and follow-up questions, from which the interviewer cannot deviate • Informal: Respondents are asked a loose set of questions about issues that the interviewer uses as a guide to questioning

  7. Observational Methods • Observation • Participant: Researcher participates in some activity or activities with those who are being studied • Unobtrusive: Researcher finds an inconspicuous location to observe individuals engaging in activities • Shadowing: Researcher follows individuals as they go about the affairs of their daily lives.

  8. Content Analysis • Definition = The study of publicly expressed symbols as indicators of transmitted meanings. • Contra to DA, CA emphasizes the ability to study private, internal thoughts through the interpretation of public, external symbols.

  9. Content Analysis as a Method • Content Analysis (CA) is the study of symbols as indicators of communicated ideas. • Methodological Framework • Purports to go beyond similarities in speaking (discourses), to similarities in thinking. • Studies more private meanings than DA (which concentrates on public debates) • CA is more reductionist than DA, arguing that it is necessary to breakdown common threads throughout texts to find hierarchical sets and subsets of ideas.

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