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Background .

KFC, Hot Shots Box Meal Using the Mobile P latform on Adshel 2.0 to direct consumers to KFC outlets. Background .

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  1. KFC, Hot Shots Box Meal Using the Mobile Platform on Adshel 2.0 to direct consumers to KFC outlets Background. We have worked in partnership with KFC for many years to make sure their long-term holding is working as effectively as possible. With the new Mobile Platform there was an opportunity to bring a new dimension to their ongoing proximity campaigns. Results.The campaign received almost double the per panel interactions vs. a similar campaign with “map directions” that had no call to action on the poster, and was the third most popular campaign on the Mobile Platform since launch. Idea.To use the Mobile Platform to give customers instant directions to their local KFC outlet, using GPS data. The poster creative carried a call to action close to the interactive tags, prompting people to tap for directions.

  2. KFC, Hot Shots Box Meal Campaign details On tapping the NFC tag or scanning the QR code at the side of the poster, GPS tracking picked up the location of the phone and sent a map of the nearest KFC outlet.

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