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Designing I dents for Television

Designing I dents for Television. What is an ident?. purpose. What are they for?. Branding – to clearly brand the channel and identify it from others. Identity of channel - Important as there are so many channels.

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Designing I dents for Television

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  1. Designing Idents for Television What is an ident?

  2. purpose • What are they for? Branding – to clearly brand the channel and identify it from others Identity of channel - Important as there are so many channels Break up scheduling – to segment the scheduling – to allow continuity announcements Re-branding or Re- packaging of channel – keep up to date Marketing – to sell the channel to us the viewers • 10 minute brainstorm

  3. blog I’ve set up a blog with videos of idents and links to idents at: http://level3idents.tumblr.com/ • Now I want you to set up a blog and add videos of idents you like to it • Then explain very briefly why you like them • perhaps you like them because they they are funny, • you might like the visual style, • the soundtrack, • it may be that you are familiar with them from seeing them on TV, • they might be old ones you forgot about and are reminded that you liked them when ‘on air’ Go to www.tumblr.com to set up your own blog – it’s easy

  4. design The designs for TV idents have changes so much over time, have a look at the sites below to see just how much • http://www2.tv-ark.org.uk/bbcone/index.html bbc one idents through the years Channel 4 idents through the years http://www2.tv-ark.org.uk/channel4/index.html What reasons can you think of for idents changing so much and so often?

  5. 1 Understand the design and purpose of television idents Purpose: • Identity • branding • marketing • packaging and re-packaging • scheduling • segmentation within scheduling

  6. 1 detailed spider diagram / brainstorm in books… double page no printer so leave space for images, which will gather today… • Identity • branding • marketing • packaging and re-packaging • scheduling • segmentation within scheduling

  7. collect images from current (within last 5 years) idents from 5 channels 5 idents from each channel get at least 5 images from each ident - some even more yes that is lots of images – arrange them in folders – so easy to access – and in order. I will show you how…

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