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Welcome to Marketing

Welcome to Marketing. The Purpose of a Business Peter F. Drucker (2001). “There is only one valid definition of business purpose: to create a customer ”. The Purpose of Marketing. The development of strategies and tactics that will identify, interest, attract and keep customers.

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Welcome to Marketing

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  1. WelcometoMarketing

  2. The Purpose of a BusinessPeter F. Drucker (2001) “There is only one valid definition of business purpose: to create a customer”

  3. The Purpose of Marketing The development of strategies and tactics that will identify, interest, attract and keep customers

  4. Advertising Brand Management Business Development Buyer Copywriting eCommerce Market Research Media Buying Media Planning Public Relations Retailing Sales Marketing Careers

  5. Marketingat Bryant College

  6. Dan DaCostaon CONSUMER BEHAVIOR

  7. Katie Connellyon MARKETING RESEARCH

  8. Sarah O’Learyon ADVERTISING

  9. Kim Vandenbulckeon BUSINESS to BUSINESS MARKETING

  10. John Garciaon PERSONAL SELLING

  11. Sally Andereron SERVICES MARKETING

  12. Loredana Albaceteon INTERNATIONAL MARKETING

  13. Dayami Changon MARKETING POLICY & PROBLEMS

  14. Charlotte Andrikidison INTERNSHIPS

  15. Joe Dabrowskion STUDENTS IN FREE ENTERPRISE(SIFE)

  16. Thank you for coming today.We hope to see you all in the Fall.

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