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Observation Lab

Observation Lab. Jocelyn Bykowski. Barnes and Noble. -productive feel to it -love the color scheme. Café….very studious…. -hotspot of the store -many customers only here to read, study, and drink coffee -this is a big part of their image as a company. Empty children section .

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Observation Lab

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  1. Observation Lab Jocelyn Bykowski

  2. Barnes and Noble -productive feel to it -love the color scheme

  3. Café….very studious… -hotspot of the store -many customers only here to read, study, and drink coffee -this is a big part of their image as a company

  4. Empty children section  -many impulse items at the cash register -I wanted to stay in this section forever

  5. Boston Store -little more smelly due to fragrance section -this makes me feel nervous they can be expensive or reasonable depending on the day

  6. Many mothers scouting out spring and summer clothing -many mothers were out shopping, comparing clothing to other moms and asking questions -they had the tendency to go to the modest looking clothing first before sale prices

  7. Again, with the mothers… -this mother in particular had a shopping companion who was giving her tips -the companion looked like she wanted to state her opinion then held back -mother originally went for the longer shorts than was persuaded to get the shorter shorts

  8. Elderly shoe shopping, register in far background -It was interesting to see the elderly men shopping with their wives for shoes -the associates seemed to help the elderly faster than they did the younger customers

  9. Wet Seal -love the font and logo of the company

  10. Girl gets her own shirt? -Baffled me that the girl had to get the stick to find her own shirt -all the associates helping people at the front, not in the back

  11. Register shot -register was fairly busy, there was loud music, and you could not find your way around the store, it was not really divided in an obvious way

  12. Payless Shoes -decided to go in to search for business appropriate heels -looked like a ghost town

  13. Register UNattended *Note: Why would you leave your register unattended with no sales associate in sight? -everyone in the store, associates and customers, were in the far back of the aisles

  14. I also went to…

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