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Overview

Overview . Objective, content development plan and tasks Audience Personas, Competitive Analysis and Scenarios Technical specifications Site map Conclusion. WELCOME TO SEATTLE. Vision Statement. Fun and informative discovery of the people, places and things that make Seattle unique.

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Overview

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  1. Overview • Objective, content development plan and tasks • Audience • Personas, Competitive Analysis and Scenarios • Technical specifications • Site map • Conclusion

  2. WELCOME TO SEATTLE

  3. Vision Statement Fun and informative discovery of the people, places and things that make Seattle unique

  4. A profile of cafes, restaurants, clubs, bookshops essentially any place that’s locally owned… …will be featured on flavorsofseattle.com

  5. (noir music intrelude)

  6. OBJECTIVES/ GOALS Showcase our class talent Have interesting trivia, off-the-wall anecdotes and viral videos Recreate atmosphere of the place on our site

  7. FLAVORSOFSEATTLE.COM/CAFES Audio Video Graphics Text

  8. SITE CONTENT Images and ambient sound Audio montages Photography and art Local music performances

  9. SITE CONTENT Edgy and viral Writing style “yuppie” Different design style and layout

  10. TASKS 1/2 • Exploring - location, menu, price • Finding - reviews, stories, anecdotes • Comparing cafes, menus

  11. TASKS 2/2 • Remember the site • Talk about it • Click on refer-a-friend link • Add bookmark • Browse for information on MCDM siteand program

  12. AudienceOverview

  13. Who is our audience? • Residency Majority of our audiences’ residency will be in Seattle Metro Area (Kitsap, Thurston, Island, King, Snohomish, Pierce) or have a personal connection or knowledge of this area. • Age 16-50 • Preference of Café Audiences prefer Local café shop, Art venue, neighborhood business (non-franchise or Corporate entities ) and they care about Business uniqueness, Specialty of service, Entertainment of entities. • Internet Usage High Speed/broadband Frequent Internet users

  14. Seattle Metro Area 1/2

  15. Seattle Metro Area 2/2

  16. Online Population of Seattle Metro Area

  17. Broadband Capacity of Seattle Metro Area

  18. Internet Usage of Audiences • Audiences have high speed/broadband as their main internet connection method. (Cable/DSL/other). • Access to Internet at least once a day. • Tend to be familiar with websites offering videos, pictures and other uniqueness and usefulness factors in order for them to revisit the website.

  19. Summary • Seattle Metro Area Residents • 16-50 • Supporter of Neighborhood Cafés • Frequent High Speed/broadband Users

  20. Personas – “Like” Amy • 17-years-old • Female • Upper-middle class • Very social • Good student  • Owns a car • Computer savvy • Has broadband  • Spends 2-3 hours online each day

  21. Personas – Peter • 47-year-old • Male • Lives on Capitol Hill • Retired – Sold his business • Lives modestly • Has Broadband • Plays in a band • Boycotting Starbucks • Eats soy products

  22. Personas – Brent • 30-year-old • Male • Single • BA in Accounting from UC Berkley • Software sales at medium-sized business • Expert/Frequent Internet User • Income is 60-80K per year • Travels frequently

  23. Site Map

  24. Conclusion 1/2 • Established goals • Audience • Frequent Internet users, enjoys multi-media visuals, 16+ years old, resident or knowledge of Seattle area. • Personas • Brent, Pete, Amy • Competitive Analysis • Reviewed competitive website from personas • Personas drove tasks and scenarios • Content, technical specifications and site map • Based on a summary of all sections

  25. Conclusion 2/2 • “Flavors of Seattle” • Everyone can be potential user • Exploration of the people, places and personalities that are unique to Seattle • 1st phase – coffee shops / cafés • Story-telling and image presentation • Showcase student’s talents and growth of potential useful website

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